French Connection appoints Siddhant Chaturvedi as brand ambassador

French Connection has announced the appointment of actor Siddhant Chaturvedi as brand ambassador. 

 

To highlight this association, the brand has rolled out a campaign featuring Chaturvedi that showcases its new collection. 

Nihal Rajan, senior vice president - House of Brands, Myntra, said, “Siddhant’s persona strikes a perfect balance between being versatile, young, cool, and spirited that perfectly fits with French Connection’s brand values. His appeal and growing fan following has the potential to engage with GenZs and fashion-forward cohorts and influence their sartorial choices. We are confident about the association with Siddhant strengthening the brand’s reach further and building resonance with the brand’s core audience."