FoxyMoron wins aha Tamil's digital creative mandate

No multi-agency pitch was involved

Aug 10, 2022 12:46:00 PM | Article | Campaign India Team Share -

FoxyMoron has won the creative digital mandate for aha Tamil. 

The agency will be responsible for the OTT platform's digital social media strategy across all social media platforms and its creative digital services. 

Prachi Bali, national head client partnerships, FoxyMoron (Zoo Media), said, “After having immense success as a network in the OTT industry, we are exhilarated about the opportunity to collaborate with aha Tamil, one of the biggest players, as they build their audience amongst the new internet users in India. The internet penetration in Tamil Nadu is one of the highest in the country and our work in ‘Naya Bharat’ (our regional content focus at the network) has already seen a positive impact across various industries. With the rising popularity and widespread audiences of regional content in our country, there couldn’t be a better time for our partnership.”