digital marketing
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India’s video split: Short clips surge, long form holds ground
As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.
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DS Group and WPP Media launch playbook for digital marketing in India
The free guide aims to standardise practices as digital spending hits 60% of India’s ad market.
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Micro-influencers, major shifts: India’s new marketing frontier
From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.
Tattooed logos and untouched legacies: Tally’s branding paradox
The software company is balancing legacy loyalty with Gen Z expectations while navigating B2B marketing through incremental brand refreshes.
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Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell
The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $7.4 billion market.
When clicks don’t cut it: Why Gen Z attention is the new advertising currency
The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.
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