digital marketing

May 10, 2024

From niche to mainstream: The rapid rise of the creator economy

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

May 03, 2024

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

Apr 25, 2024

Data-driven insights essential for navigating cookie-less digital marketing: KIT Global

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

Apr 04, 2024

Over 70% of brands are investing in influencer marketing in India, says new EY report

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Jan 03, 2024

When the cookie crumbles: How are marketers gearing up for a cookieless era?

SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies

Nov 23, 2023

About 40% of an Instagram feed is curated by AI: Experts

Industry leaders discussed the transformative impact of AI on marketing strategies at IAMAI's marketing conclave