Flibbr Consulting launches UnlockBrands

Flibbr Consulting has announced the launch of Unlockbrands, a proprietary brand program for marketers to discover the hidden potential of their brand.

 

The program will be run by Navonil Chatterjee, former joint president and chief strategy officer, Rediffusion.

 

Flibbr Consulting is a ‘build your own’ brand consulting firm launched by Rahul Jauhari and GS Hari Ganesh in early 2022. It puts together custom teams of professionals to handle specific business challenges. 

 

UnlockBrands is a time-bound, workshop format program for marketers across B2B and B2C.

 

Chatterjee said, “All brands have an innate potential, like all human beings do. But at the end of the day, even potential has a shelf life. And the saddest thing that can happen to anyone is the Kambli Conundrum. The story of under-leveraged and untapped potential is commonplace even amongst brands, and the irony is that it often goes unnoticed or even unrealised. For example, most

start-ups’ first tryst with branding ends with the customary logo, letterhead and brand manual. Very few focus on the kind of strategic clarity that can add tremendous growth potential at an early stage. Or consider a category entrant struggling to find a new, disruptive point of view in a hyper-competitive and cluttered market. It could even be a very established brand caught in the trap of category cliches, looking for a fresh impetus. In each case, UnlockBrands will engage with key stakeholders and use an array of strategic tools to unlock the potential that a brand possesses but is not leveraging.”

 

Ganesh added, "UnlockBrands is an offering in line with Flibbr Consulting’s mission to make a perceptible difference to businesses. It is intended to be a brand empowerment suite and will be run by multiple brand strategy experts simultaneously.”