Flam and Hyundai unveil haptic mixed reality experience for Hyundai Venue

According to Virat Khullar, associate vice president and vertical head-marketing at Hyundai Motor India Limited, the campaign reflects Hyundai’s belief that “innovation should be felt, not just seen,” offering users a deeply immersive, emotional interaction with the brand.

This reportedly marks the first time an automotive brand has deployed haptic-enabled MR at scale. By integrating tactile feedback with interactive visuals, the campaign goes beyond showcasing a vehicle and attemps to usher in a new era where technology, emotion, and storytelling converge.

“It’s a privilege to partner with Hyundai to take its spirit of innovation beyond engineering and into storytelling,” said Karthik K Raman, chief marketing officer at Flam. “The new Hyundai Venue launch is truly peerless: a first-of-its-kind interactive 3D haptic experience that audiences can not just see, but feel.”

The campaign has been crafted as a showcase for the future of brand engagement, where audiences don’t just view content, they feel it. By scanning print ads in leading publications, users can instantly unlock a vivid 3D MR model of the new Hyundai Venue on their smartphones. The real-time vibrations sync with the digital experience, allowing users to feel engine revs, bass beats, and environmental cues.

Built for instant activation and social sharing, the experience drives full-funnel engagement from discovery to emotional connection. With more than 553000 scans and an engagement rate of around 7.8%, Flam claimed that the experience has surpassed global benchmarks, marking one of its most successful deployments to date.