Campaign India Team
Apr 14, 2023

Hyundai announces Exter with a tryst with nature

Watch the film conceptualised by Innocean Worldwide here

Hyundai Motor India has announced that its next SUV will be called Exter through a film.
 
The film has been conceptualised by Innocean Worldwide. Through the Exter, Hyundai wants to target Gen Z and meet their appetite for outdoor, travel and urban lifestyles.
 
The Exter joins Hyundai's SUV range that includes the Venue, Creta, Alcazar, Kona, Tucson and Ioniq 5. 
 
Tarun Garg, COO, Hyundai Motor India, said, “We are proud to announce the name of our new SUV – Hyundai Exter that exemplifies the pulse of Gen Z buyers while empowering them with a smart mobility solution to fuel their wanderlust. Hyundai EXTER is the eighth model in our line up with a SUV body style and we are confident that this new member to our family will provide further fillip to our growth in SUV sales.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

2 days ago

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

2 days ago

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

2 days ago

Frights, fables and fuss: How brands are reimagining...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.