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Ahead of our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business. The Campaign Media360 India will be held in Mumbai on March 19.
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Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
The holdco’s cost-cutting reductions in workforce and office space led to profit.
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.