Meera Sharath Chandra, president and national creative director of RMG Connect, JWT's CRM and digital solutions arm, has snared five key whiz kids from her former agency, Tribal DDB. While Rajeev Sharma has joined RMG Connect as VP and Head Digital, Kamlesh Mehta has been appointed Senior Creative Director, Anis Budye Creative Director and Zeenia Mehta Creative Supervisor. "We are not among those who pay lip service to this powerful medium," said Meera Sharath Chandra, making the announcement. "We are digital natives – we live and breathe the space. I know I am working with the A team in the cyber space – it's also a team I nurtured and trained personally." Sharma, as VP and Head Digital, has an aggressive mandate not just on business but on evangelising the space and leading the way to realisation that this is indeed the centrepiece of brand communication in the future. A regular Effie judge, he brings a unique perspective to every digital brief. Mehta, Budye and Zeenia Mehta believe that being up-to-speed in the cyber realm is mandatory in the months to come. It's all about touch-points and how to manage and engage a customer at various levels at various points of contact. "RMG Connect has always had an edge in the direct, digital and activation arenas because of a huge commitment and massive investment in an Oracle 11i suite for holistic CRM solutions," said JWT India CEO, Colvyn Harris. "This concerted effort and investment in digital only goes to show that we take the relationship management aspect of brand engagement extremely seriously."
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