India has a total of five entries shortlisted at the Festival of Media to be held in Valencia from April 19 to 21 this year. Starcom MediaVest has two entries among the five shortlisted entries from India. This includes ‘How Rural India Grew to love Tide and Head & Shoulders’ for P&G in the category ‘Best Event/Activation’ and ‘MAD in Singapore’ for Singapore Tourism Board, POGO in the Best use of Content category.
In the Best Communication Strategy category, Madison Media has been shortlisted for ‘Condoms’ for the BBC World Service Trust. In the Best Event/Activation category ZenithOptimedia has been shortlisted for ‘Serena’ for Hewlett Packard. MediaCom has been shortlisted for 'India Votes: To shave or not' for P&G’s Gillette Mach3 in the Award for Branding Bravery category.
For more details on the 2009 awards, click here.
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