UM Australia adjudged Agency of the Year; Starcom MediaVest Group wins Network of the Year title
Mindshare leads the pack with five shortlisted entries, Maxus India follows second
Charlie Crowe, chief executive officer, C Squared, and founder, Festival of Media, gave his ideas on the importance of the media buying agency prioritising innovation
CORRIGENDUM: Campaign India had erroneously reported that India has four shortlists at the Festival of Media Valencia 2010. However, a total of eight entries have made it to the shortlist. The following four entries have been inadvertently missed out. We regret the error. In the category 'Best Use of Content' category, Mindshare has one shortlist for 'Lux Perfect Bride' for Lux.
The Festival of Media 2009 held in Valencia, Spain has announced its winners. MediaCom India has won The People's Award, for its work on the 'India Shaves' campaign for the Gillette Mach3 launch. To decide the winner of The People's Award, planners and strategists select their favourite work from all shortlisted campaigns, after which the Festival delegates vote for the winner from the top five campaigns.
India has a total of five entries shortlisted at the Festival of Media to be held in Valencia from April 19 to 21 this year. Starcom MediaVest has two entries among the five shortlisted entries from India. This includes ‘How Rural India Grew to love Tide and Head & Shoulders’ for P&G in the category ‘Best Event/Activation’ and ‘MAD in Singapore’ for Singapore Tourism Board, POGO in the Best use of Content category.
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