India has four shortlists at Festival of Media 2010

 

Campaign India had erroneously reported that India has four shortlists at the Festival of Media Valencia 2010. However, a total of eight entries have made it to the shortlist. The following four entries have been inadvertently missed out. We regret the error.

 

In the category 'Best Use of Content' category, Mindshare has one shortlist for 'Lux Perfect Bride' for Lux. In addition, Lodestar Universal also has one shortlist for Amul's 'Amul's Tasty Musical Journey'.

 

In the 'Best Consumer Driven Campaign' category, MediaCom has one shortlist Gilette Mach 3's 'The Shave India Movement'.

 

In the 'Effectiveness Award' category, MediaCom has one shortlist for Gilette Mach 3's 'The Shave India Movement'.

 

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India has four shortlists at the Festival of Media Valencia 2010 awards, which aims to bring global brand managers and marketing directors together with the leaders of the media and communications industry.  had erroneously reported that

In the category Best Communications Strategy, Lodestar Universal has one shortlist for 'The Power of the Nano Sized' for Tata Nano. In addition to this, MediaCom has a shortlist for its 'Shave India Movement' for Gilette.

In 'The Award for Media Bravery' category, MediaCom has a shortlist for its 'Shave India Movement' for Gilette.

Lastly, in 'The Effectiveness Award' category, Publicis Communication has a shortlist for HP Pavilion's 'Story Campaign'.

The Festival of Media will be held in Valencia, Spain from April 18 to 20, 2010.