First person’s account: Ashish Khazanchi, NCD, Publicis Ambience

The good news is that we have as many entries as we do; the not so good news is that this year doesn't seem to be as good as last year.  However, the quality of the work that has made it to various shortlists is quite good and we still have the film and other categories to look forward to.Overall, it's not as heady as last year. A lot of this sentiment can be attributed to the downturn.The number of entries has gone done from India, including the "wild card" entries. The wild card entries could have made it to the Bronzes at least. But that part is now ruled out.

by Campaign India Team