Fiama appoints Rashmika Mandanna as brand ambassador

Fiama has announced the appointment of actor Rashmika Mandanna as brand ambassador. 

 

Mandanna’s youthful, free-spirited, happy-go-lucky attitude resonates with the brand’s ethos.

 

To highlight this association, the brand has rolled out a campaign featuring Mandanna and conceptualised by Ogilvy. 

Sameer Satpathy, divisional chief executive, personal care products business division, ITC, said, “Fiama Sandal disrupts the segment with its innovative gel bar format and a unique ingredient mix which is modern yet preserves tradition. We are delighted to have Rashmika Mandanna on board. The product promises a new experience and this, coupled with Rashmika’s infectious energy makes Fiama Sandal a must-try.”