Media
Campaign India Team
Jan 30, 2024

Fever FM's CEO announces shutdown (updated)

According to sources, the announcement is part of a rebranding strategy

Fever FM's CEO announces shutdown (updated)
Fever FM's chief executive officer, Ramesh Menon, took to LinkedIn to unveil the strategic decision to suspend operations.
 
The announcement, made in a video expresses gratitude to advertisers, listners and radio jockeys. 
 
Contrary to initial impressions of a complete shutdown, sources close to the FM channel have disclosed that this move is a deliberate component of an overarching rebranding strategy. 
 
The LinkedIn post also had the hastag '#ChangeIsGood' which aligns with this rebranding sentiment.
 
A few hours later, Fever FM, uploaded one more post on social media featuring Menon. In this, he states briefly how 'old radio is over' and intends on issuing more details on it shortly.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

6 Edelman makes global leadership changes

'Central IPL sponsorships aren't as sexy as team partnerships'

7 'Central IPL sponsorships aren't as sexy as team partnerships'

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

10 When creativity meets code: The human algorithm problem

Related Articles

Fever FM reveals rebrand
Media
Jan 31, 2024
Campaign India Team

Fever FM reveals rebrand

Rebranding done right: Lessons from Zomato’s evolution to Eternal
Media
Mar 06, 2025
Shubham Singhal

Rebranding done right: Lessons from Zomato’s ...

Sheth Group's orange dot mystery reveals a fresh rebrand
Advertising
Aug 05, 2024
Vinita Bhatia

Sheth Group's orange dot mystery reveals a fresh ...

EC Studios rebrands to Cylndr
Marketing
Jan 31, 2024
Campaign India Team

EC Studios rebrands to Cylndr

Just Published

When the sellers of joy become its custodians
Advertising
3 days ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
3 days ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
3 days ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
3 days ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.