Campaign India Team
Nov 02, 2015

Ferzad Palia given additional charge of MTV and Pepsi MTV Indies at Viacom18

Move follows Aditya Swamy's exit

Ferzad Palia given additional charge of MTV and Pepsi MTV Indies at Viacom18
Viacom18 has elevated Ferzad Palia as the head of youth entertainment. He will be heading MTV and Pepsi MTV Indies, in addition to his existing duties as the head of English Entertainment which includes Vh1, Comedy Central and the recently launched Colors Infinity.
 
The development follows the announcement of Aditya Swamy's exit.
 
Sudhanshu Vats, group CEO, Viacom18, said, "Appointing Ferzad as the head of youth entertainment, along with being a logical move for us – considering his extensive experience in broadcast, is also a strategic one as we drive further synergies between youth entertainment and English entertainment. Ferzad has been instrumental in transforming the English entertainment landscape in India with Vh1, Comedy Central and Colors Infinity and I’m sure he will take both MTV and Pepsi MTV Indies to new heights of success.”
 
Palia said, "MTV, is an iconic brand and it’s my pleasure to have been appointed to take it further on its journey to success. Pepsi MTV Indies with its pulse on the indie sub-culture in India has been a key driver of change and I’m really looking forward to working closely with the team on it. It’s a new and exciting role for me and I’m really looking forward to creating interesting brand customisations for the youth demographic while driving growth for both, youth and English entertainment brands at Viacom18."
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.