Viacom18 has elevated Ferzad Palia as the head of youth entertainment. He will be heading MTV and Pepsi MTV Indies, in addition to his existing duties as the head of English Entertainment which includes Vh1, Comedy Central and the recently launched Colors Infinity.
The development follows the announcement of Aditya Swamy's exit.
Sudhanshu Vats, group CEO, Viacom18, said, "Appointing Ferzad as the head of youth entertainment, along with being a logical move for us – considering his extensive experience in broadcast, is also a strategic one as we drive further synergies between youth entertainment and English entertainment. Ferzad has been instrumental in transforming the English entertainment landscape in India with Vh1, Comedy Central and Colors Infinity and I’m sure he will take both MTV and Pepsi MTV Indies to new heights of success.”
Palia said, "MTV, is an iconic brand and it’s my pleasure to have been appointed to take it further on its journey to success. Pepsi MTV Indies with its pulse on the indie sub-culture in India has been a key driver of change and I’m really looking forward to working closely with the team on it. It’s a new and exciting role for me and I’m really looking forward to creating interesting brand customisations for the youth demographic while driving growth for both, youth and English entertainment brands at Viacom18."
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