Campaign India Team
Nov 02, 2015

Ferzad Palia given additional charge of MTV and Pepsi MTV Indies at Viacom18

Move follows Aditya Swamy's exit

Ferzad Palia given additional charge of MTV and Pepsi MTV Indies at Viacom18
Viacom18 has elevated Ferzad Palia as the head of youth entertainment. He will be heading MTV and Pepsi MTV Indies, in addition to his existing duties as the head of English Entertainment which includes Vh1, Comedy Central and the recently launched Colors Infinity.
 
The development follows the announcement of Aditya Swamy's exit.
 
Sudhanshu Vats, group CEO, Viacom18, said, "Appointing Ferzad as the head of youth entertainment, along with being a logical move for us – considering his extensive experience in broadcast, is also a strategic one as we drive further synergies between youth entertainment and English entertainment. Ferzad has been instrumental in transforming the English entertainment landscape in India with Vh1, Comedy Central and Colors Infinity and I’m sure he will take both MTV and Pepsi MTV Indies to new heights of success.”
 
Palia said, "MTV, is an iconic brand and it’s my pleasure to have been appointed to take it further on its journey to success. Pepsi MTV Indies with its pulse on the indie sub-culture in India has been a key driver of change and I’m really looking forward to working closely with the team on it. It’s a new and exciting role for me and I’m really looking forward to creating interesting brand customisations for the youth demographic while driving growth for both, youth and English entertainment brands at Viacom18."
 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

23 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

23 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

23 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.