FCB Ulka has appointed Surjo Dutt as national creative director. His was with Sapient Nitro until recently, as head of creative for Delhi.
He had joined Sapient in early 2015, after a 16-year stint at J. Walter Thompson, which ended in October 2014. He was VP and ECD of the WPP agency’s Delhi office.
At FCB Ulka, he will join CCO Swati Bhattacharya, a former colleague who quit J. Walter Thompson around the same time as him to join Dentsu Mama Labs (reported November 2014). FCB Ulka had announced Bhattacharya’s appointment as CCO in February 2016.
Bhattacharya said, “I remember the first time we heard the line 'Cheetah bhi peeta hai' in JWT. We all knew the new kid on the Pepsi floor was special. Surjo's omnivorous talent comes with an infectious energy and passion that not just creates great creative work but also strong creative teams. I am absolutely excited to have him partner me in building a bright creative future for FCB India.”
Nitin Karkare CEO, FCB Ulka, said, “Surjo is a powerhouse of talent. The sheer energy that he brings to every assignment makes him a delight to work with. He is a great people’s person and his teams are always ready to give their best for him. He is a fantastic addition to our creative leadership team and I am sure our clients will benefit from his work.”
Dutt said, “FCB Ulka is an agency I have always admired for not just its work but also its core values and culture. And now with true game changers like Rohit (Ohri) and Swati coming in, it’s a wonderful time to be in this agency.I am thrilled to be a part of the team and will do everything I can to write my bit of the success story that is sure to be written.”