Famous Innovations has acquired Mumbai-based creative shop, Three Bags Full.
Three Bags Full was launched in 2014. The brand solutions company was founded by Akshay Menon and Sandeep Iyer.
Some of the clients it has worked with include Doormint, Axis Bank, Sarva, Balaji Wafers and Times Group among others.
The agency worked with Famous' founder and CCO Raj Kamble on a project and the relationship grew from there.
Kamble said, "At Famous, we've always tried to blur this boundary between the so-called ‘mainline’ and ‘digital’, and in Three Bags Full we found the perfect bridge between digital and mainline integrated thinking. To add to that, Akshay, Sandeep and their team come with just the right entrepreneurial attitude and passion for creative that makes them the perfect fit for Famous. Together we hope to advance more aggressively on the innovation part of our work."
Menon and Iyer added, "Famous' journey has been a big inspiration to us in the way they have grown in a short period of time. With them we see a larger canvas to do the things we've always wanted to do and 120 partners-in-crime to push for new age work that can create occasional revolutions. In their company, we've felt a live-wire entrepreneurial energy and could not have hoped for a better synergy. Here's to a steady stream of crazy cool ideas."
Three Bags Full will be completely absorbed under Famous Innovations and the move includes all its employees and clients.