Fabian Cowan has been appointed as head of Dentsu Aegis Network's (DAN) OOH agency Posterscope India. Cowan was head of Brandscope India, DAN's second OOH agency launched in India in 2010. He replaces Sushil Pandey who left the agency two weeks ago.
Cowan said, “I believe a new and changing out of home ecosystem requires an equally new approach. The consumer has established his/her intelligence, and our clients too are aware and suave expecting only the best; given this we need people who are in sync with this intelligentsia, there is no place for mediocrity and the recent structural alignments reflective of this new approach will continue to be visible in the future."
Charanjeet Singh Arora has joined the group as head of Brandscope. He joins the agency from Rapport Outdoor where was AVP.
Arora added, “I have viewed Posterscope as an agency which has a defined plan and a purpose. The leadership team at Posterscope reflects the core values that I myself associate with and believe in. I am excited about this opportunity and know that I will be given the space to express myself and contribute handsomely to the objectives of the group”
Haresh Nayak, MD, Posterscope India and regional director Posterscope Asia Pacific, said, “I am delighted to welcome both charged professionals into their roles at Posterscope Group. We are always on the lookout for the right people who can share our vision and partner with our clients to create pioneering OOH solutions. Both Fabian and Charanjeet are highly respected professionals with a value and belief system that is a rarity. I believe that the new age consumer and our clients will be served with a new brand of out of home and team Posterscope will be leading this change from the front.”
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Her experience as client and on creative side made her 'standout choice'.