Advertising Media Digital
Campaign India Team
Apr 04, 2025

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.

Image credit: pressfoto/freepik.com

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Tesla’s India showroom whispers what ads can’t say

2 Tesla’s India showroom whispers what ads can’t say

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

WPP lawyers involved in awards process dispute with Cannes Lions

4 WPP lawyers involved in awards process dispute with Cannes Lions

Campaign roundup: Week of 21 July

5 Campaign roundup: Week of 21 July

Why India’s smartest marketers are blurring category lines

6 Why India’s smartest marketers are blurring category lines

Moves and wins: Week of 21 July

7 Moves and wins: Week of 21 July

"AI is not eating your lunch; AI is your lunch"

8 "AI is not eating your lunch; AI is your lunch"

Amazon disappears from Google Shopping ads

9 Amazon disappears from Google Shopping ads

Indie agencies rewrite the media playbook in APAC

10 Indie agencies rewrite the media playbook in APAC

Related Articles

Agencies share reels and business messaging case studies at Meta Marketing Summit
Media
Apr 23, 2025
Campaign India Team

Agencies share reels and business messaging case ...

Experiential marketing cuts through ad fatigue to captivate consumers
Opinion
Nov 15, 2024
Amisha Gulati

Experiential marketing cuts through ad fatigue to ...

Assembly opens new India office to lead market expansion efforts
Media
Sep 11, 2024
Campaign India Team

Assembly opens new India office to lead market ...

Just Published

Razorpay hands over the mic, not the message
Advertising
1 day ago
Vinita Bhatia

Razorpay hands over the mic, not the message

The fintech’s marketing strategy skips the spotlight to elevate entrepreneurs—swapping product plugs for startup storytelling across hoardings, IPL, and beyond.

1% click-through rate: How Google AI Overviews is killing publishers
Advertising
1 day ago
Reem Makari

1% click-through rate: How Google AI Overviews is ...

New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.

Reddit's Q2 ad revenue jumps 84% year-over-year to $465 million
Advertising
1 day ago
Staff Reporters

Reddit's Q2 ad revenue jumps 84% year-over-year to ...

Driven by AI-driven ad innovations and a rapidly growing user base, Reddit posted $465 million in ad revenue for Q2 2025, marking an 84% surge from the previous year.

Unilever boosts marketing spend to 'drive desire at scale'
Marketing
1 day ago
Marianne Calnan

Unilever boosts marketing spend to 'drive desire at ...

Consumer goods giant spent 15.5% of turnover on marketing in H1.