Experience Commerce, part of Cheil Group has won the e-commerce media mandate for Kärcher India, for the second year in a row.
The mandate will include optimising the brand’s online presence, improving customer engagement, and increasing sales through e-commerce channels.
Experience Commerce will also manage Kärcher India’s media, right from strategy and planning to buying, negotiation and implementation.
The account win did not involve a multi-agency pitch.
Ayesha Prasad Narain, AGM marketing, Kärcher India, said, “Karcher's partnership with Experience Commerce proves that optimising media spends on e-commerce is not just an ambitious goal, but a tangible reality. Their in-depth analysis and e-tail expertise helped us achieve remarkable growth in Amazon marketplace revenue. By leveraging the power of their data-driven insights, Karcher was able to create a more personalised and efficient customer experience that drives meaningful business results. We are confident that their efficient and impactful media planning and actions will continue to drive success for Karcher India.”
Shwet Nigam, media director, Experience Commerce, added, "We are delighted to have had a wonderful journey with Karcher thus far and are excited to continue supporting them in achieving their business objectives through our bespoke digital marketing solutions. Karcher's cleaning solutions are exceptional, and our proven history of executing successful e-commerce campaigns gives us confidence that we can help Karcher India in expanding their market presence across diverse platforms. We are thrilled to collaborate with the dynamic team at Karcher and embark on this journey once again."