Cheil Group's Experience Commerce has announced the launch of its global content production arm EC Studios.
Through EC Studios, the agency aims to offer production and post-production at scale by creating new-age content for clients. The service offerings include ideation, scripting, planning, production and post-production. In the next phase, the studio will aim to create content for the Metaverse.
The studio has been set up in Gurugram.
Umesh Bopche, CEO, Experience Commerce, said, “Content is king, and we have heard this over the years. But the way we create and present content, is changing and evolving by the second. It is utmost important for brands to turn their attention to the creation of content which is innovative, aligned with brand objectives, and which also resonates with the audience. With EC Studios, we plan, propose, consult, and produce various areas of creation beyond the simple concept of 'making' for our clients. We aim to create content that is crisp and beautiful by minimising the limitations we encounter with fastest turnaround time, thinking about the current and future communication goals of the brands. The talented team at EC studios has a collective experience of producing more than 500+ campaigns who settle for nothing less than ensuring the best creative output, and we take this as a pledge to create high-quality content for brands.”
Sanjeev Jasani, COO, Cheil India, added, “The launch of EC Studios is a milestone for Experience Commerce. This represents the strategic repositioning of the agency that we believe is required in today’s day and age. Over the last 8 months, we have seen a huge demand by EC’s clients for attractive content. We have now reached a scale where we believe we should carve out EC Studios into an independent business to focus on our client demands. This will give us more power to drive quality, speed and economies of scale for our clients. Under the helm of Umesh, we are sure that EC Studios will create top-quality, innovative and compelling content for brands, agencies, and the media industry at large. I wish Umesh the best of luck.”
EC Studio has worked on campaigns for Sugar Cosmetics and PlayerzPot.