Campaign India Team
Apr 25, 2008

Exclusive interview with Omnicom Media Group's Barry Cupples

In an exclusive interview with Campaign India, Barry Cupples, CEO, Asia Pacific, Omnicom Media Group, speaks about their plans for OMD in India and why India will continue to need unique, localised strategies.   OMD India still is slow to get off the ground in India... what are your plans with OMD India? The plan is to keep the momentum that we have built up in the last twelve months going. It's straightforward, we are going to pitch, win, grow and build on that basis.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

22 hours ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

1 day ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

1 day ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

1 day ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.