Exclusive interview with Omnicom Media Group's Barry Cupples

In an exclusive interview with Campaign India, Barry Cupples, CEO, Asia Pacific, Omnicom Media Group, speaks about their plans for OMD in India and why India will continue to need unique, localised strategies.   OMD India still is slow to get off the ground in India... what are your plans with OMD India? The plan is to keep the momentum that we have built up in the last twelve months going. It's straightforward, we are going to pitch, win, grow and build on that basis.