Jasmin Sohrabji to take additional charge of SE Asia at Omnicom Media Group

Jasmin Sohrabji, CEO, Omnicom Media Group, India, has been given additional charge of South East Asia. Her mandate as CEO of India and SE Asia covers the India, Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand markets, for OMG brands OMD, PHD and M2M.

The move follows the announcement of a new sub-regional structure effective 4 June 2013 in the Asia Pacific. Two sub-regions - South East Asia and Greater China - have been created in addition to Australia-New Zealand.

Cheuk Chiang, Apac CEO, Omnicom Media Group, said, “Bolstering our regional management capacity with a new sub-regional structure reinforces our commitment to this region. Jasmin is an asset to the senior leadership team and I am confident that under her guidance and vision, our presence in South East Asia and India will get stronger.”

Sohrabji joined Omnicom Media Group in 2007 with the mandate of setting up OMD’s India operations.

Barry Cupples, outgoing Apac CEO, Omnicom Media Group, said, “Asia is vibrant and the lens of the world is on this region. The media and communications industry is being shaped by seismic shifts, and the South East Asia region is at the heart of many of these changes. Omnicom Media Group SEA and India has a strong and talented leader in Jasmin. She has a clear vision that will help in strengthening our ecosystem.”

On her new role, Sohrabji, said, “Setting up OMD India was a huge opportunity and which the India team is very proud of. I am looking forward to the additional responsibility and working closely with the SEA team to further strengthen the sub-region.”

In related developments, Doug Pearce, CEO, OMG China, will add Greater China responsibilities overseeing Hong Kong and Taiwan, while Leigh Terry will continue to lead OMG’s operation in Australia and New Zealand, informed an official statement. Sohrabji, Pearce and Terry will report to Chiang.