OMD to handle media AOR for Intel in India

Intel has awarded its global media duties worth an estimated $ 300 million to OMD after a multi agency pitch, which included incumbent Universal McCann and Starcom. The global realignment implies that OMD India will be handling the account in India, which market sources say is close to Rs 50 crores. This further consolidates OMD India’s position in the industry, after it won the Johnson & Johnson business in July 2007 as well as the media AOR for Parle Agro and Ambuja Cements. Lodestar Universal was the incumbent agency for Intel in India.