Excellent Publicity launches unified AI AdTech platform targeting rapid growth

Excellent Publicity has launched ExcellentPublicity.ai, an integrated AI AdTech suite designed to centralise the full advertising workflow for brands across global markets. The platform combines strategy, content creation, media planning, budgeting, research, reporting and real-time execution within a single interface. It is built for a wide range of users including startups, MSMEs, corporates, government entities, agencies, global organisations and independent creators, and is available across India, the Middle East, Europe, North America and Canada.

The platform functions as a complete advertising ecosystem where users can build brand kits, develop campaign calendars and social content, generate marketing concepts, create competitor analyses and estimate budget projections. It also supports planning across offline and digital media. A key differentiator is its integration of strategy, creativity and execution, supported by 14 years of operational data from more than 300,000 campaigns. Its cost-intelligence system compares media prices, flags overspending and anticipates ROI based on real campaign performance.

Co-founder Vaishal Dalal said the objective is to remove geographical and operational barriers, enabling a brand in one market to execute campaigns in another through the platform. Dalal noted that the tool is intended to simplify advertising for businesses of all sizes.

ExcellentPublicity.ai uses a credit-based pricing model with packs of $10, $20, $50 and $100. New users receive complimentary credits on sign-up, offering immediate platform access. The company is expanding into Tier 2, 3 and 4 Indian cities, where demand for accessible advertising solutions is increasing, and expects these regions to contribute significantly to customer growth from 2026 to 2028. Its interface is designed to support both first-time advertisers and enterprise users without relying on large teams or agency retainers.

Excellent Publicity reported more than INR 102 crore in revenue in FY24–25 and is targeting INR 200 crore within two years, projecting 20–30 percent growth through its AI-led SaaS model. The company aims to onboard one million users by 2028, supported by an expanding international media database across MENA, the USA and Canada. Founded with an initial investment of INR 75,000, the company has delivered over 300,000 campaigns for more than 5,000 brands, evolving its accumulated data and insights into a global AI-driven advertising platform.