Global technology leader IBM has named Euro RSCG 4D its lead digital agency worldwide. The appointment spans web and digital brand experiences, including the development of strategy, technology, design, usability, editorial and production, and social media strategy working in collaboration with IBM's other agency partners.
Said Suman Srivastava about the India implication, “While we are still waiting for full scope of work, Euro RSCG 4D India is likely to be a major hub for IBM; work for various IBM offices is expected to be sourced from India.”
In addition Euro RSCG 24X7, digital outsourcing arm of the agency, will also be a major support agency for IBM. “A large part of the global production for IBM is likely to happen in India,” added Srivastava.