ESPN STAR Sports (ESS) has elevated Sanjay Kailash to the position of executive vice president and head of sales (India) for its India operations, ESPN Software India (ESI).
In his new role, Kailash will have the overall responsibility of delivering revenue for various streams of the business including advertising, affiliate sales, digital media and event management group. He will continue to report directly to ESI’s managing director, Aloke Malik.
On Kailash’s new role, Malik said, “As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions. This will allow us to explore more opportunities and develop focused propositions for our business partners. Sanjay’s in-depth knowledge and cross-industry experience will help ESPN Software India further reinforce and broaden its business in the sub-continent, and I believe the organisation will benefit from his contributions through this new role.”
Kailash has been with ESS for more than 10 years and he led the ICC Cricket World Cup ad sales effort.
T. S. Panesar will continue to head affiliate sales including both Cable and DTH business and ad sales will be led by Anup Govindan, both of whom will report to Sanjay Kailash.