Makani Creatives has won the creative duties for Epic Channel post a multi-agency pitch.
The channel is undergoing a change to its programming and moving from its initial history and mythology focus. It will now showcase content across various genres.
Atreyo Mukherjee, marketing manager, Epic Channel, said, “We are very happy and confident on entrusting our communication mandates to Makani. Their creative insights and their involvement to deliver over and above the brief gave them a natural edge during the pitch process. We look forward to an enriching association with team Makani”
Sameer Makani, managing director, Makani Creatives, “Epic Channel is very promising and has huge potential. Their content is original, refreshing and very unique. Their ethos of exploring India’s untold stories highlighted by their unique perspective is ground-breaking in its own right and much needed in today’s age of erratic and repetitive content. We are very excited to be part of this 'Epic' journey!“