Enormous to handle communications for Finolex Wires and Cables

Account won without a multi-agency pitch

Feb 08, 2022 04:24:00 AM | Article | Campaign India Team

Finolex Wires and Cables has awarded Enormous with its communications mandate. 
As part of the mandate, it will manage the brand’s digital presence, including its social media creatives, digital campaigns, as well as media and innovations.
The account win did not involve a multi-agency pitch and will be handled by Enormous’ Mumbai office. 
Amit Mathur, sr vice president - sales and marketing, Finolex Cables, said, "Finolex has a long history of creating trust in Indian consumers across generations. In this hyper-competitive business, we were looking at working with a company that can deliver integrated communication solutions that will allow us to connect and engage with our diverse customers across different platforms. We were looking for a partner who shared our brand's mission and had unique ideas and approaches. We are convinced that our partnership with Enormous will help increase our ability to communicate with our target consumers in a more influential and relevant way."
Sandeep Patwardhan, assistant vice president, Enormous, said, "We're excited to work with a storied brand like Finolex. Finolex provides electrical wires for every market category. I believe there is a significant amount of untapped potential in the category as a whole. Our goal will be to make Finolex the top choice for electrical solutions in the country, using Enormous' innovative and cultural approach."