Enormous has announced the appointment of Shashwat Manohar as vice president and head of digital. Manohar moves from FoxyMoron, where he was business director (North India).
He will be based in Gurugram.
Ashish Khazanchi, managing partner, Enormous, said, "We realise the importance of building seamless client and consumer experiences across platforms in an age when the touch points are getting fragmented every minute. Every agency needs to evolve to not just do impactful ads but guide the narratives across platforms. This is a direction we would like to evolve in and Shashwat is going to play an important role with the strategy team in driving this."
Manohar said, "I am excited to lead the digital function at Enormous Brands. This agency has done some incredible work both in strategic understanding of markets and impactful solutions to marketing problems. I would lead the digital team here to make the solutioning more effective across touch points. The advertising industry today has become quite fragmented in terms of service offerings for brands. This poses a challenge for marketers as they switch between multiple agencies and struggle at most times to deliver impactful results across . My aim therefore is to work closely with the very capable team at Enormous and deliver 360 solutions and campaigns in a consistent and effective manner for brands and businesses."
Manohar has also worked with AdGlobal360 and Wunderman Thompson.