Business spend management platform EnKash, has announced the appointment of Nikhil Arora as head of marketing.
He will be responsible for helping the brand drive customer awareness through an integrated marketing approach.
Arora moves from OneAssist Consumer Solutions, where he was chief product and marketing officer.
Naveen Bindal, co-founder, EnKash, said, “At EnKash, we aim to build autonomous and lean structured teams to drive efficient performance while focusing on consistent growth and progress. As we rapidly scale our operations, we are delighted to bring in these innovative and impact-driven professionals to lead and build key verticals for the brand. Their diverse experience in their respective domains will certainly provide us impetus and a competitive advantage in the long run.”
With over 18 years of experience, Arora has also worked with companies like Money View, Droom Technology and Nestlé, among others.