Digital
Raahil Chopra
Jun 18, 2010

Emirates and Twitter join hands to form the Twexican Wave

As part of its FIFA World Cup association, Emirates Airlines has joined hands with Twitter to launch the Twexican Wave.Through the Twexican Wave, Twitter users have a chance to watch the 2010 FIFA World Cup final free of cost. The idea is inspired by the Mexican Wave phenomenon that originated in US college football games. The aim is to reproduce the Mexican Wave, not in a stadium, but on Twexicanwave.com.

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