Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 18, 2010
Emirates and Twitter join hands to form the Twexican Wave
As part of its FIFA World Cup association, Emirates Airlines has joined hands with Twitter to launch the Twexican Wave.Through the Twexican Wave, Twitter users have a chance to watch the 2010 FIFA World Cup final free of cost. The idea is inspired by the Mexican Wave phenomenon that originated in US college football games. The aim is to reproduce the Mexican Wave, not in a stadium, but on Twexicanwave.com.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Media
Oct 07, 2025
Emirates appoints global media agency
Media
Oct 06, 2022
JioCinema to live stream the FIFA World Cup
Just Published
Advertising
1 hour ago
FCB tops The One Club's 2025 Global Creative Rankings
In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.
Advertising
1 hour ago
WPP Media retains Reckitt India media mandate, adds ...
Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio
PR
1 hour ago
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
2 hours ago
AI rewired marketing. Leadership is next.
If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.
