Digital
Raahil Chopra
Jun 18, 2010

Emirates and Twitter join hands to form the Twexican Wave

As part of its FIFA World Cup association, Emirates Airlines has joined hands with Twitter to launch the Twexican Wave.Through the Twexican Wave, Twitter users have a chance to watch the 2010 FIFA World Cup final free of cost. The idea is inspired by the Mexican Wave phenomenon that originated in US college football games. The aim is to reproduce the Mexican Wave, not in a stadium, but on Twexicanwave.com.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

6 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

7 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

9 Why almost every brand you know apologised

Kinder Joy launches DC-themed Funko Pop! collection in India

10 Kinder Joy launches DC-themed Funko Pop! collection in India

Related Articles

Emirates appoints global media agency
Media
Oct 07, 2025
Shauna Lewis

Emirates appoints global media agency

Emirates launches review for its $126 million global media account
Advertising
Mar 10, 2025
Shauna Lewis

Emirates launches review for its $126 million ...

JioCinema to live stream the FIFA World Cup
Media
Oct 06, 2022
Campaign India Team

JioCinema to live stream the FIFA World Cup

Adidas reunites its global football family ahead of the FIFA World Cup
The Work
Nov 14, 2022
Campaign India Team

Adidas reunites its global football family ahead of ...

Just Published

Actimedia PR & Digital wins national communications mandate for IAGES
Advertising
6 hours ago
Campaign India Team

Actimedia PR & Digital wins national communications ...

The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.

Agency of the Year 2025 Awards - Three Decades of Defining Excellence
Awards
6 hours ago
Campaign India

Agency of the Year 2025 Awards - Three Decades of ...

December means one thing for agencies across Asia-Pacific: AOY night. The Agency of the Year Awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.

Laqshya Media Group launches Laqshya StoryWorks for original content
Advertising
6 hours ago
Campaign India Team

Laqshya Media Group launches Laqshya StoryWorks for ...

Ravi Kudesia has been appointed vice president and business head of the division.

How India’s VFX and post studios are powering global storytelling
Advertising
7 hours ago
Abhishek Prasad

How India’s VFX and post studios are powering ...

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.