Campaign India Team
Oct 27, 2022

Emami gets Akshay Kumar for BoroPlus

Aims to appeal to new customers with this association

Emami gets Akshay Kumar for BoroPlus
Emami has appointed actor Akshay Kumar as its brand ambassador for BoroPlus. 
 
With this association, the brand aims to reach out to new customers and propel the brand forward. 
 
Priti A Sureka, director, Emami, said, “Akshay Kumar’s multi-dimensional personality extends his filmy superstar persona to that of a dutiful son, a  committed husband, a loving father, and a responsible citizen. From Macho Man to Pad Man, to the emotional jerks, to his extraordinary comic timing, to the action hero, he embodies a multi-faceted persona. BoroPlus finds the multi-faceted values represented by Akshay Kumar a perfect fit for the multi-purpose functions of the brand. BoroPlus’s healing, antiseptic and moisturising properties make it a perfect antiseptic cream, lip cream, foot cream, 24 hrs moisturiser, night cream, and winter cream. Akshay and BoroPlus are brands that take care of the family's happiness.” 
 
Source:
Campaign India