Campaign India Team
Jul 12, 2012

Eleven Brandworks inducts three senior creative directors

While Subrato Mehta moved last month from Dentsu, Lowe Lintas hand Abhishek Dey came on board earlier this month. Kapil Batra from McCann will join on 25 July.

From left: Kapil Batra, Abhishek Dey, Subrato Mehta
From left: Kapil Batra, Abhishek Dey, Subrato Mehta

Eleven Brandworks, a creative agency with offices in Mumbai and Gurgaon, has announced the appointment of three new senior creative directors.

Subrato Mehta moved from Dentsu in June this year, followed by Lowe Lintas hand Abhishek Dey who joined in early July. The third senior creative director to come on board is Kapil Batra from McCann Erickson – he is due to join on 25 July.

Prateek Bhardwaj, Founder Director, Eleven Brandworks, said, “Adding depth to the talent pool has been a priority for us. These additions are another step towards building a robust creative organization.”

Mehta moved to Eleven after a four-year stint with Dentsu. In a career spanning 22 years, he has worked with Ogilvy & Mather, Lintas, JWT and Triton. Dey moved from Lowe Lintas Mumbai, prior to which he has worked with Rediffusion DY&R, McCann Eriksson and Publicis. He started his career 11 years ago.

Batra moves after close to five years at McCann Delhi, following stints at Publicis and Contract. He too has a decade’s experience behind him.

Noting that clients' businesses were increasingly moving faster and getting more demanding, Sampada Chaudhari, COO, Eleven Brandworks, said, “Our new creative talent will help create a dynamic creative pool to manage and acquire exciting businesses."

Meanwhile, Sambit Mishra, currently senior creative director (copy), Eleven Brandworks, Gurgaon, will move to Mumbai to partner Abhishek Dey.

Aneesh Jaisinghani, senior creative director (art) in Gurgaon, will team up with Kapil Batra.

The agency’s clients include Tata Mutual Fund, Big FM, Star Plus, Times Group, Nokia Maps(Navteq), NDTV Goodtimes, Modi Ilva (Artic Vodka), Archies, Hallmark, and Homex India.

Source:
Campaign India