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While Subrato Mehta moved last month from Dentsu, Lowe Lintas hand Abhishek Dey came on board earlier this month. Kapil Batra from McCann will join on 25 July.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.