Effies 2020: It’s a tie – McCann and Ogilvy win ‘agency of the year’

At the 2020 edition of the Effies, organised by The Advertising Club, McCann Worldgroup India and Ogilvy shared the ‘agency of the year’ title, while HUL and Star India were adjoined ‘clients of the year’.

 

The Grand Effie was won by 82.5 Communications for Bisleri’s ‘Samajhdar Jante hai’.

 

McCann Worldgroup’s 206 point tally consisted of three Gold, six Silver, 14 Bronze and 45 finalists. The Gold wins came for Harpic’s ‘overcoming India's toilet divide’, Incredible India’s ‘from destinations to transformations’ and Bill and Melinda Gates Foundation’s ‘when family planning had a better plan’.

 

Ogilvy’s tally was made up of two Gold, eight Silver, nine Bronze and 53 finalists. The Gold wins came for BJP’s ‘Modi hai toh mumkin hai’ and Castrol’s ‘truck aasana – caring for the real engine’. 

 

DDB Mudra (six Silver, five Bronze, 19 finalists and a further 27 points as a contributing agency) was third on the agency tally, followed by The Leo Group (three Silver, five Bronze, 30 finalists and seven points as a contributing agency). Both the agencies missed out on the Gold front.

 

Other Gold winners on the night included:

Agency tally (followed by client tally and full winners list)

 

SR. NO.	AGENCY NAME	GRAND EFFIE (12 Pts.) {No. of Metals)	GOLD (8 Pts.) {No. of Metals)	SILVER (6 Pts.) {No. of Metals)	BRONZE (4 Pts.) {No. of Metals)	FINALIST (2 Pts.)	LEAD 2 / CONTRIBUTING 1,2,3,4 (Actual Points)	TOTAL POINTS
1	McCann Worldgroup India		3	6	14	45		206
1	Ogilvy Group		2	8	9	53		206
2	DDB Mudra Group			6	5	19	27	121
3	The Leo Group			3	5	30	7	105
4	Wunderman Thompson Group		1	5	3	14	1	79
5	Dentsu Webchutney Private Limited			5	3	1	2	46
6	Hotstar Creative Communications Team		1		1	1	9	23
7	GREY			1	1	6		22
8	HAVAS WORLDWIDE INDIA PVT. LTD.		1	2				20
9	Hindustan Unilever Limited		1	1	1	1		20
10	Cheil India Private Limited		1		1	2		16
11	Siriti			1	2	1		16
12	Mindshare India					1	13	15
13	Wavemaker						14	14
14	WATConsult India		1			1	3	13
15	Contract India		1		1			12
16	Eighty Two Point Five communications Pvt. Ltd.	1						12
17	FCB India			1		3		12
18	Rediffusion Brand Solutions Pvt. Ltd.			1	1	1		12
19	BBDO India Pvt. Ltd.			1		2		10
20	MediaCom Communications Private Limited						10	10
21	One97 Communications Limited				2	1		10
22	Taproot Dentsu India Communication Pvt. Ltd.			1	1			10
23	Social Kinnect Private Limited						9	9
24	ABT Associates India Pvt. Ltd.			1		1		8
25	BBH Communications India Pvt. Ltd.				2			8
26	Autumn GREY						7	7
27	Edelman India						7	7
28	Genesis Burson Cohn & Wolfe						7	7
29	Jack In The Box						7	7
30	In-house Creative Communications, Hotstar					3		6
31	Innocean Worldwide India			1				6
32	Moving Pixels Pvt. Ltd.			1				6
33	Wieden + Kennedy India Pvt. Ltd.				1	1		6
34	Flipside						5	5
35	Indigo Consulting Ltd.						5	5
36	Social Street						5	5
37	VMLY&R India					2	1	5
38	ADK Fortune				1			4
39	Buzzoka						4	4
40	Crayons Advertising						4	4
41	Facebook						4	4
42	Geometry Encompass						4	4
43	Infectious Advertising Pvt. Ltd.				1			4
44	Network Advertising						4	4
45	QED Communications						4	4
46	TBWA\India				1			4
47	AER						3	3
48	Beehive Communications Pvt. Ltd.						3	3
49	Burson Cohn and Wolfe						3	3
50	Cohn & Wolfe 6 Degrees						3	3
51	Encompass Events Pvt. Ltd.						3	3
52	EQUINOX FILMS PVT. LTD.						3	3
53	Ketchum Sampark Pvt. Ltd.						3	3
54	Madison India						3	3
55	2020 MSL India						2	2
56	Associated Corporate Consultants India Private Limited					1		2
57	Britannia Industries Limited					1		2
58	CAA Kwan						2	2
59	Digitas India					1		2
60	Discovery Communications India (Independent)					1		2
61	Frigorifico Allana Pvt. Ltd.					1		2
62	Genesis Burson - Marsteller						2	2
63	Hungama Digital Services Pvt. Ltd.						2	2
64	Max Publicity						2	2
65	Monk Media Network						2	2
66	PHD Media India						2	2
67	Prodigitz						2	2
68	Publicis India					1		2
69	Saatchi & Saatchi Propagate					1		2
70	Schbang Digital Solutions Private Limited						2	2
71	Sideways Consulting LLP					1		2
72	Star Sports					1		2
73	Tanishq					1		2
74	The Reach						2	2
75	The Script room					1		2
76	Tilt Brand Solutions Private Limited					1		2
77	What's Your Problem Brand Solutions Pvt. Ltd.					1		2
78	ZtoA Marketing Solutions Pvt. Ltd.						2	2
79	Autumn Worldwide						1	1
80	DNA Entertainment Networks Pvt. Ltd.						1	1
81	Foxymoron						1	1
82	Fulcro						1	1
83	GroupM Media India Pvt. Ltd. (Wavemaker Division)						1	1
84	Hyprlocl Designthinking LLP						1	1
85	OMD Mudra Max						1	1
86	RepIndia						1	1
87	The Brand Pal						1	1
88	TVF						1	1
89	Voot India - Viacom 18 Media Pvt. Ltd.						1	1
	TOTAL	1	12	45	56	202

 

Client tally

 

 

 

Full winners list

 

S.NO.	Entrant	Brand	Campaign Title	Client	G/S/B/F
1. Personal Care
1	Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box	Surf Excel	Rang Laaye Sang	Hindustan Unilever Limited	Silver
2	McCann Worldgroup India Contributing Agency 1 : QED Communications	Dettol	When moms lent a helping hand	Reckitt Benckiser India Pvt. Ltd.	Bronze
3	Ogilvy Group Contributing Agency 1 : Mindshare India Contributing Agency 2 : Burson Cohn and Wolfe Contributing Agency 3 : AER	Ponds	Overcome your inner hesitations and #See What Happens	Hindustan Unilever Limited	Bronze
4	The Leo Group Contributing Agency 1 : TVF Contributing Agency 2 : RepIndia	Whisper	How Whisper Changed the Rules of the Game	Procter & Gamble India	Finalist
5	The Leo Group	Medimix	How Medimix changed the face of Ayurveda in India	Cholayil Pvt. Ltd.	Finalist
6	Ogilvy Group	Dabur Red Paste	Making India chew ready!	Dabur India Limited	Finalist
2. Beverages Non-Alcohol
1	McCann Worldgroup India	Nescafe	Creating new rite of passage for Indian teens	NESTLÉ INDIA LIMITED	Silver
2	McCann Worldgroup India	Coca-Cola	How coca-cola won the world cup	COCA-COLA INDIA PVT. LTD.	Silver
3	Wunderman Thompson Group	Boost	Play The bigger game	GlaxoSmithkline Consumer Healthcare Limited	Bronze
4	McCann Worldgroup India	Nescafe	Making cold-coffee 'cooler' at home	NESTLÉ INDIA LIMITED	Finalist
5	McCann Worldgroup India	Complan	Standing tall amongst giants	Zydus Wellness India	Finalist
6	McCann Worldgroup India Contributing Agency 1 : Hyprlocl Designthinking LLP	Complan	Complete meal, not piecemeal	Zydus Wellness India	Finalist
7	Wunderman Thompson Group	Boost	The background story behind world cup glory	GlaxoSmithkline Consumer Healthcare Limited	Finalist
8	Ogilvy Group	Sprite	How Sprite Refreshed Itself	Coca-Cola India Pvt. Ltd.	Finalist
9	Ogilvy Group	BRU	MAKING COFFEE ANDHRA'S CUP OF TEA	Hindustan Unilever Limited	Finalist
10	The Leo Group	Maaza	India's Only Soft Drink For Women	Coca-Cola India Pvt. Ltd.	Finalist
11	Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd.	Cadbury Bournvita Li'l Champs	Bournvita Li'l Champs- Real Growth Lessons by Kareena	Mondelez India Foods Pvt. Ltd.	Finalist
12	Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd.	Cadbury Bournvita	BOURNVITA- THE POWER OF SMALL	Mondelez India Foods Pvt. Ltd.	Finalist
3. Food
1	McCann Worldgroup India	ITC Aashirvaad	Getting Rice-devotees to fall in love with Atta	ITC Limited	Silver
2	Ogilvy Group Contributing Agency 1 : Madison India	Tata Salt	Dirt is good? Really?	Tata Chemicals Limited	Bronze
3	Frigorifico Allana Pvt. Ltd.	Sunny Cooking Oil	Life Aapki Recipe Aapki	Frigorifico Allana Pvt. Ltd.	Finalist
4	Ogilvy Group Contributing Agency 1 : Madison India Contributing Agency 2 : Autumn Worldwide	Tata Salt Lite	Causing CHURN to grow	Tata Chemicals Limited	Finalist
5	Ogilvy Group	Cadbury Dairy Milk	Reimagining Meetha For India	Mondelez India Foods Pvt. Ltd.	Finalist
6	McCann Worldgroup India	Nestle (MAGGI)	2 minute life lessons	NESTLÉ INDIA LIMITED	Finalist
7	McCann Worldgroup India	Nestle (MAGGI)	How maggi spiced it up?	NESTLÉ INDIA LIMITED	Finalist
8	Ogilvy Group	Kellogg	Pet-bhar Shararat	Kellogg India Pvt. Ltd.	Finalist
4. Snacks & Desserts
1	McCann Worldgroup India	Perfetti	Making Juzt-Jelly more than just a jelly	Perfetti Van Melle India Pvt. Ltd.	Bronze
2	Ogilvy Group	Center Fruit	Mood Ting Tong	Perfetti Van Melle India Pvt. Ltd.	Finalist
3	Britannia Industries Limited	Britannia 5050	Hamesha Sweet Kyun	Britannia Industries Limited	Finalist
5. Beauty & Fashion
1	Contract India	Bata India	How did a 125 year old, successfully fit into a 25 year old's shoes?	Bata India	Gold
2	Ogilvy Group Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : Wavemaker Global	Titan Raga	Making Flaws In Vogue	Titan Watches, Titan	Finalist
6. Home Furnishings & Appliances
1	WATConsult	Racold	Mind Your Language	Racold	Gold
2	Ogilvy Group	VOLTAS	ADJUSTABLE ACs FOR THE ADJUSTING INDIAN	VOLTAS LIMITED	Bronze
3	McCann Worldgroup India	DUROFLEX	COMFORT FOR THOSE WHO NEED IT	DUROFLEX PVT. LTD.	Finalist
7. Office & Delivery
1	McCann Worldgroup India	Zomato	How Zomato Won the game before the game	ZOMATO MEDIA PRIVATE LIMITED	Bronze
8. Other Products
1	Ogilvy Group	Fevikwik	Phenko Nahi Jodo	Pidilite Industries Ltd.	Silver
2	McCann Worldgroup India	American Tourister	Making the backpack, a swagpack	Samsonite South Asia Private Ltd.	Bronze
3	McCann Worldgroup India	Dabur	Uniform approach to behavioural change	DABUR INDIA LIMITED	Bronze
4	The Leo Group	Anchor by Panasonic	Naye India ke badhte load ke liye	Panasonic Life Solutions India Pvt. Ltd.	Finalist
5	Ogilvy Group Contributing Agency 1 : Wavemaker	Cadbury Celebrations	The Gift Of Good Intentions	Mondelez India Foods Pvt. Ltd.	Finalist
6	BBDO India Pvt. Ltd. Contributing Agency 1 : Voot India - Viacom 18 Media Pvt. Ltd.	Pedigree	#BringHomeJoy	Mars International India Pvt. Ltd.	Finalist
9. Automotive-Aftermarket
1	Ogilvy Group Contributing Agency 1 : Mindshare	Castrol CRB Turbomax	TruckAasana - Caring for the Real Engine	Castrol India Ltd.	Gold
2	Wunderman Thompson Group Contributing Agency 1 : WatConsult India Contributing Agency 2 : Mindshare World	Apollo Tyres	Apollo Alpha: How a late entrant took on two industry giants. And won.	Apollo Tyres	Bronze
3	Ogilvy Group	CEAT LTD.	Launching a new premium variant in a slow down	CEAT LTD.	Finalist
10. Automotive-Vehicles
1	Cheil India Private Limited	MG Motor	"How the unknown British legacy brand MG overturned the auto industry's worst slowdown with success in just 20 days."	MG Motor India Private Limited	Gold
2	Innocean Worldwide India	KIA Motors India	How a virtually unknown brand launched 2019's most successful premium CSUV	KIA Motors India	Silver
3	Ogilvy Group	Bajaj Platina	Platina Aaram Rath	Bajaj Auto Ltd.	Bronze
4	The Leo Group Contributing Agency 1: Indigo Consulting Ltd.	Bajaj CT 110	HAR SADAK PAR KADAK	Bajaj Auto Ltd.	Bronze
5	DDB Mudra Group	Volkswagen India	Volkswagen Tiguan- For the journeys within	Volkswagen India Pvt. Ltd.	Finalist
6	McCann Worldgroup India	Hero	Liberation reloaded	Hero MotoCorp Limited	Finalist
11. Electronics
1	Associated Corporate Consultants India Private Limited	Xiaomi Technologies India Pvt. Ltd.	The Blockbuster Launch that had India Taking Note	Xiaomi Technology India Private Limited	Finalist
12. Household Supplies & Services
1	McCann Worldgroup India	Harpic	Overcoming India's Toilet Divide	Reckitt Benckiser India Pvt. Ltd.	Gold
2	Ogilvy Group	Love & Care	Born on the Runway	Hindustan Unilever Limited	Silver
3	McCann Worldgroup India	Dabur	How Odonil found its way back into bathrooms	DABUR INDIA LIMITED	Silver
13. Agricultural, Industrial & Building
1	Infectious Advertising Pvt. Ltd.	UltraTech Cement	Baat Ghar Ki	UltraTech Cement	Bronze
2	Ogilvy Group	Birla Aerocon	In the name of a pipe	HIL Limited	Bronze
14. Services
1	Taproot Dentsu India Communication Pvt. Ltd. Contributing Agency 1 : Dentsu Webchutney	Airtel	How Gratitude Led To Airtel's Growth	Bharti Airtel Ltd.	Bronze
2	BBDO India Pvt. Ltd.	Vodafone Idea	Idea 4G - India Ka Live Network	Vodafone Idea Ltd.	Finalist
15. Finance
1	Wunderman Thompson Group	AMFI	Sahi Hai	Association of Mutual Funds in India	Silver
2	Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : DDB Mudra Group	STATE BANK OF INDIA	Talking Objects - #HoSaktaHai	State Bank of India	Bronze
3	One97 Communications Limited	Paytm	How Paytm got India to pay it forward	One97 Communications Limited	Bronze
4	Ogilvy Group	ICICI Bank	MAKING BUSINESS MATTER	ICICI Bank	Finalist
5	The Leo Group	Canara HSBC Oriental Bank of Commerce Life Insurance	Promise Kiya! Ab Plan Karo.	Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited	Finalist
6	Saatchi & Saatchi Propagate	Max Life Insurance	Bharose Ka Number	Max Life Insurance Company Limited	Finalist
7	The Leo Group	HDFC Life	Bounce Back	HDFC Life Insurane Company Limited	Finalist
8	The Leo Group	BAJAJ ALLIANZ GENERAL INSURANCE	Caring for you:  365 days a year	BAJAJ ALLIANZ GENERAL INSURANCE COMPANY	Finalist
9	The Leo Group	Angel Broking Ltd.	Don't Be A Chomu	Angel Broking Ltd.	Finalist
10	The Leo Group	Bajaj Allianz Life Insurance Company	#36SecPlankChallenge	Bajaj Allainz Life Insurance Company	Finalist
11	Ogilvy Group	ICICI Lombard General Insurance Co. Ltd.	Technology with a human touch	ICICI Lombard General Insurance Co. Ltd.	Finalist
16. Financial Cards
1	McCann Worldgroup India	Mastercard	The aadhar of all payments	Mastercard	Finalist
17. Media & Entertainment Companies
1	Wunderman Thompson Group	Facebook	Thumbstoppers	Facebook India Online Services Private Limited	Gold
2	The Leo Group Contributing Agency 1 : DDB Mudra Group	Spotify India	There's a playlist for that	Spotify India Private Limited	Silver
3	The Leo Group Contributing Agency 1 : EQUINOX FILMS PVT. LTD. Contributing Agency 2 :Beehive Communications Pvt. Ltd.	Twitter	#WeTweet Together	Twitter Communication India Pvt. Ltd.	Bronze
4	DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited	Hotstar Premium	Weaponsing spoilers	Star India Pvt. Ltd.	Finalist
5	FCB India	Times of India	Times Out & Proud: India Comes Out of the Closet	Times of India	Finalist
6	Ogilvy Group	Tata Sky	GETTING APPA TO APPROVE	Tata Sky Ltd.	Finalist
7	The Script room	Netflix	So, What Are You Watching?	Netflix india	Finalist
8	Discovery Communications India (Independent)	Discovery Communications India	Man Vs. Wild with Bear Grylls and Prime Minister Modi	Discovery Communications India	Finalist
9	The Leo Group	Spotify India	Beat of a Billion	Spotify India Private Limited	Finalist
10	In-house Creative Communications, Hotstar	Hotstar	Liberating entertainment for housewives	Star India Pvt. Ltd.	Finalist
11	What's Your Problem Brand Solutions Pvt. Ltd.	Dailyhunt	#KhudKiSochBanao	Verse Innovations Pvt. Ltd. (Dailyhunt)	Finalist
18. Government, Institutional & Recruitment
1	Moving Pixels Pvt. Ltd.	Main Bhi Chowkidar	Main bhi Chowkidar	Bharatiya Janata Party	Silver
2	McCann Worldgroup India	BJP	Hope 2.0 - How the 2019 mandate was won!	Assosciation of Billion Minds	Finalist
3	McCann Worldgroup India	BMGF	Getting Indians To Mind The Gap	BILL & MELINDA GATES FOUNDATION	Finalist
4	McCann Worldgroup India	NSDC	Pitching skills against the stars	NATIONAL SKILL DEVELOPMENT CORPORATION	Finalist
5	Ogilvy Group	Bharatiya Janata Party	Modi Hai To Mumkin Hai	Bharatiya Janata Party	Finalist
19. Professional Services
1	Wunderman Thompson Group	Naukri.com	Jobs You'd Love To Go To	InfoEdge India Limited	Finalist
20. Travel & Tourism
1	McCann Worldgroup India	Incredible India	From Destinations to Transformations	MINISTRY OF TOURISM - INCREDIBLE INDIA	Gold
2	Wieden + Kennedy India Pvt. Ltd.	Airbnb India Pvt. Ltd.	That's why We Airbnb	Airbnb India Pvt. Ltd.	Bronze
3	McCann Worldgroup India	UP Tourism	Inviting the new India to its oldest Mela	DEPARTMENT OF TOURISM (UP TOURISM)	Finalist
4	McCann Worldgroup India	Lufthansa	From Bucket List to the Blind List	Lufthansa German Airlines	Finalist
21. Software & Apps
1	The Leo Group Contributing Agency 1 : DDB Mudra Group	Spotify India	Sunte Ja	Spotify India Private Limited	Bronze
22. Other Services
1	McCann Worldgroup India	Nestle Corporate	Ok Nestle - Tell me more about food	NESTLÉ INDIA LIMITED	Bronze
2	Cheil India Private Limited	Samsung India Electronics Limited	Samsung Good Vibes	Samsung India Electronics Private Limited	Finalist
23. Entertainment & Sports
1	Dentsu Webchutney Private Limited	URI - The Surgical Strike	Code Name: URI	Trigger Happy Entertainment Pvt. Ltd.	Silver
2	Taproot Dentsu India Communication Pvt. Ltd.	VIVO  INDIAN PREMIER LEAGUE  SEASON 12	HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVER	Star India Pvt. Ltd.	Silver
3	DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team	Hotstar	Koi Yaar Nahi Far	Star India Pvt. Ltd.	Bronze
4	Tilt Brand Solutions Private Limited Contributing Agency 1 :GroupM Media India Pvt. Ltd. (Wavemaker Division) Contributing Agency 2 : DNA Entertainment Networks Pvt. Ltd.	Dream11	Ye Game Hai Mahaan	Sporta Technologies Pvt. Ltd.	Finalist
5	DDB Mudra Group	NETFLIX	HOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISM	NETFLIX	Finalist
6	DDB Mudra Group Contributing Agency 1 : Monk Media Network Contributing Agency 2 : Genesis Burson - Marsteller Contributing Agency 3 : Max Publicity	NBA	NBA Takes Over India's Backyard	NBA India Basketball Pvt. Ltd.	Finalist
7	Star Sports	Pro Kabaddi League	ISSE TOUGH KUCH NAHI	Star Sports	Finalist
8	In-house Creative Communications, Hotstar	Hotstar VIP	Killing the age-old TV viewing habit of a militant football fan	Star India Pvt. Ltd.	Finalist
9	Ogilvy Group	Star Sports	ICC Cricket World Cup 2019 - #CricketKaCrown	Star India Pvt. Ltd.	Finalist
10	Ogilvy Group	Vodafone	Vodafone FANtastic Breaks - Hijacking our customers to win at IPL	Vodafone Idea Limited	Finalist
24. Retail
1	Dentsu Webchutney Private Limited	Flipkart Internet Private Limited	Hagglebot	Flipkart Internet Private Limited	Silver
2	McCann Worldgroup India	Coca-Cola	mauke pe coca: winning 'fridgespace' during the world-cup	COCA-COLA INDIA PVT. LTD.	Silver
3	Contract India	Bata India	How did a 125 year old, successfully fit into a 25 year old's shoes?	Bata India	Bronze
4	One97 Communications Limited	Paytm	India's digital tijori	One97 Communications Limited	Bronze
5	Dentsu Webchutney Private Limited	Swiggy	Voice Of Hunger	Bundl Technologies Private Limited	Finalist
25. Healthcare Products
1	HAVAS WORLDWIDE INDIA PVT. LTD.	Durex	Breaking the taboo around female sexuality	Reckitt Benckiser (India) Ltd.	Silver
2	ABT Associates India Pvt. Ltd.	SHOPS Plus Project - Abt Associates India	Helping India Defeat Diarrhea	ABT Associates India Pvt. Ltd.	Silver
3	ADK Fortune	Prega News	#PregaNewsMeansGoodNews	Mankind Pharma Limited	Bronze
4	McCann Worldgroup India	Dettol	How new moms gave Dettol a new life	Reckitt Benckiser India Pvt. Ltd.	Bronze
5	GREY Contributing Agency 1 : Schbang Digital Solutions Private Limited Contributing Agency 2 : PHD Media India	Cipla	Berok Zindagi	Cipla Limited	Finalist
6	ABT Associates India Pvt. Ltd.	SHOPS Plus Project - Abt Associates India	Putting Control Back in Women's Palms	ABT Associates India Pvt. Ltd.	Finalist
7	Ogilvy Group	Savlon	Wounds Don't Discriminate	ITC Limited	Finalist
8	Ogilvy Group	Enterogermina	Happy Tummies	Sanofi India Limited	Finalist
9	McCann Worldgroup India	Dabur	Immunity is the best medicine	DABUR INDIA LIMITED	Finalist
26. Healthcare Services
1	Siriti	The Wishing Factory	#AadhiwaliZindagiMitao	The Wishing Factory	Silver
2	TBWA\India	NeuroGen Brain and Spine Institute	Playing with mental health	NeuroGen Brain and Spine Institute	Bronze
3	McCann Worldgroup India	Living Will	Helping India sign-up for a dignified death	Health Care at Home India Pvt. Ltd.	Bronze
4	The Leo Group	Fortis Healthcare Limited	Honor The Donor	Fortis Healthcare Limited	Finalist
27. Corporate Advertising / Reputation
1	Wunderman Thompson Group	AMFI	Mutual Funds Sahi Hai	Association of Mutual Funds in India	Silver
2	The Leo Group	P&G Shiksha	Bittu	Procter & Gamble Hygiene And Health Care Ltd.	Silver
3	GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited	Gillette	Barbershop Girls	Gillette India Limited	Bronze
4	DDB Mudra Group	Royal Challenge Sports Drink	An Innings Towards Equality	UNITED SPIRITS LTD. -A DIAGEO GROUP COMPANY	Finalist
5	Ogilvy Group Contributing Agency 1 : Geometry Encompass	Hindustan Unilever Limited (Corporate)	Let's start a little good	Hindustan Unilever Limited	Finalist
6	Ogilvy Group	Fevicol	Breaking norms, retaining strong bonds.	Pidilite Industries Ltd.	Finalist
7	Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees Contributing Agency 2 : The Reach	Hamam	Hamam Waterproof Saree	Hindustan Unilever Limited	Finalist
8	Cheil India Private Limited	Samsung India Electronics Limited	Samsung Good Vibes	Samsung India Electronics Private Limited	Finalist
9	GREY Contributing Agency 1 : Schbang Digital Solutions Private Limited Contributing Agency 2 : PHD Media India	Cipla	Berok Zindagi	Cipla Limited	Finalist
10	FCB India	Vistara	Vistara Retrojet - How Vistara turned a flying machine into a time machine	Tata SIA Airlines Ltd.	Finalist
11	McCann Worldgroup India	Nestle Corporate	Ok Nestle - Tell me more about food	NESTLÉ INDIA LIMITED	Finalist
12	The Leo Group Contributing Agency 1 : Indigo Consulting Ltd.	Bajaj Auto	WORLD'S FAVOURITE INDIAN	Bajaj Auto Ltd.	Finalist
13	Wunderman Thompson Group	Times of India	Lost Votes	Bennett Coleman & Company Private Limited	Finalist
14	McCann Worldgroup India	Mastercard	Bharat ka card	Mastercard	Finalist
15	Ogilvy Group Contributing Agency 1 : Mindshare India Contributing Agency 2 : Burson Cohn and Wolfe Contributing Agency 3 : AER	Ponds	Overcome your inner hesitations and #See What Happens	Hindustan Unilever Limited	Finalist
28. B2B
1	Wunderman Thompson Group	Facebook	Thumbstoppers	Facebook India Online Services Private Limited	Silver
2	Ogilvy Group	Lenovo	Shaming beautiful laptops without brains	Lenovo India Pvt. Ltd.	Finalist
3	Digitas India	Loctite	Loctite Demand Generation Program	Henkel Adhesives Technologies India Private Limited	Finalist
29. Interactive Marketing
1	Dentsu Webchutney Private Limited	URI - The Surgical Strike	Code Name: URI	Trigger Happy Entertainment Pvt. Ltd.	Silver
2	Ogilvy Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : Facebook	Cadbury Dairy Milk	Drowning Hate With Heart	Mondelez India Foods Pvt. Ltd.	Silver
3	DDB Mudra Group Contributing Agency 1 : The Leo Group	Spotify India	Memevertising	Spotify India LLP	Silver
4	McCann Worldgroup India	Zomato	How Zomato Won the game before the game	ZOMATO MEDIA PRIVATE LIMITED	Bronze
5	Dentsu Webchutney Private Limited	Flipkart Internet Private Limited	Hagglebot	Flipkart Internet Private Limited	Bronze
6	Ogilvy Group Contributing Agency 1 : Wavemaker	Cadbury Celebrations	What will you give up for your sibling?	Mondelez India Foods Pvt. Ltd.	Finalist
7	McCann Worldgroup India	JCB	Digging yourself out of a digital ditch	JCB India Ltd.	Finalist
8	DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team	Hotstar	Koi Yaar Nahi Far	Star India Pvt. Ltd.	Finalist
9	Ogilvy Group	Vodafone	Vodafone Fantastic breaks - Hijacking our customers to win at IPL	Vodafone Idea Limited	Finalist
10	Wunderman Thompson Group	Times of India	Lost Votes	Bennett Coleman & Company Private Limited	Finalist
11	Wunderman Thompson Group	Mumbai Mirror	Operation Khataara	Mumbai Mirror	Finalist
12	Wunderman Thompson Group  Contributing Agency 1 : Hungama Digital Services Pvt. Ltd.	PUMA	#SOCKTHEM	PUMA SPORTS INDIA PVT. LTD.	Finalist
13	VMLY&R	Big Bazaar	INDIA'S FIRST INTERACTIVE COOKING MASTERCLASS	Big Bazaar	Finalist
30. Small Town & Rural Marketing
1	McCann Worldgroup India	BMGF	Getting Indians To Mind The Gap	BILL & MELINDA GATES FOUNDATION	Bronze
2	McCann Worldgroup India	BMGF	When family planning had a better plan	BILL & MELINDA GATES FOUNDATION	Bronze
3	DDB Mudra Group Contributing Agency 1 : ZtoA Marketing Solutions Pvt. Ltd.	Gulf Oil Lubricants India Ltd.	Gulf Supreme Tractorotsav	Gulf Oil Lubricants India Ltd.	Finalist
4	Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : Flipside Contributing Agency 2 : Social Street	Hotstar	Connecting Rural India to IPL	Star India Pvt. Ltd.	Finalist
5	GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited	Gillette	Barbershop Girls	Gillette India Limited	Finalist
6	McCann Worldgroup India	CCA	Liberating Rural Women From Chullas	Clean Cooking Alliance	Finalist
7	McCann Worldgroup India	NSDC	Pitching skills against the stars	NATIONAL SKILL DEVELOPMENT CORPORATION	Finalist
8	McCann Worldgroup India	Dabur	Making a product attribute into a brand experience	DABUR INDIA LIMITED	Finalist
9	The Leo Group Contributing Agency 1 : Indigo Consulting Ltd.	Bajaj CT 110	HAR SADAK PAR KADAK	Bajaj Auto Ltd.	Finalist
10	McCann Worldgroup India	Mastercard	The aadhar of all payments	Mastercard	Finalist
31. Regional
1	Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : Flipside Contributing Agency 2 : Social Street	Hotstar	Connecting Rural India to IPL	Star India Pvt. Ltd.	Gold
2	DDB Mudra Group	STAYFREE	HOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESS	Johnson & Johnson Private Limited	Silver
3	Ogilvy Group	Fevikwik	Phenko Nahi Jodo	Pidilite Industries Ltd.	Silver
4	BBH Communications India Pvt. Ltd. Contributing Agency 1 : 2020 MSL India Contributing Agency 2 : Prodigitz	Nihar Naturals Coconut Hair Oil	Ami Durga, Ami Akai Aiksho	Marico Limited	Bronze
5	DDB Mudra Group	McDonald's	Chennai says I'm Lovin it	Hardcastle Resturants Pvt. Ltd.	Finalist
6	Ogilvy Group	Bajaj Platina	Platina Aaram Rath	Bajaj Auto Ltd.	Finalist
7	Tanishq	TANISHQ	Winning Over  The South	Titan Company Ltd.	Finalist
8	The Leo Group	Iodex Balm	Curious case of National hit, Regional miss	GlaxoSmithKline Consumer Healthcare Ltd.	Finalist
9	The Leo Group	Maaza	TN's only soft drink for women	Coca-Cola India Pvt. Ltd.	Finalist
10	Ogilvy Group	Asian Paints	Asian Paints Painting Service - Mr. Genius	Asian Paints Limited	Finalist
11	McCann Worldgroup India	ITC Aashirvaad	Getting Rice-devotees to fall in love with Atta	ITC Limited	Finalist
12	McCann Worldgroup India Contributing Agency 1 : The Brand Pal	Aashirvaad	Breaking traditions to strengthen bonds	ITC Limited	Finalist
13	Ogilvy Group	Asian Paints Limited	Fibre Ulla Campaign	Asian Paints Limited	Finalist
14	Wunderman Thompson Group	The Times of India	Bol Daal	Bennett Coleman & Company Private Limited	Finalist
15	Sideways Consulting LLP	T20 Mumbai	T20 Mumbai - Ekdum Mumbai	Probability Sports India Pvt. Ltd.	Finalist
16	McCann Worldgroup India	Nescafe	How Nescafe broke the chai-baarish bond	NESTLÉ INDIA LIMITED	Finalist
17	Wunderman Thompson Group	Times of India	Phirey Esho Kolkata	Bennett Coleman & Company Private Limited	Finalist
18	The Leo Group	CarDekho	Chalao Apni	Girnar Software Pvt. Ltd.	Finalist
32. Direct Marketing
1	DDB Mudra Group Contributing Agency 1 : The Leo Group	Spotify India	Memevertising	Spotify India LLP	Silver
2	Dentsu Webchutney Private Limited	URI - The Surgical Strike	Code Name: URI	Trigger Happy Entertainment Pvt. Ltd.	Silver
3	GREY	ALTBalaji	Breast Buffer	ALT Digital Media Entertainment Limited	Finalist
4	DDB Mudra Group	Spotify	Playlist in a packet	Spotify India LLP	Finalist
5	McCann Worldgroup India	Coca-Cola	mauke pe coca: winning 'fridgespace' during the world-cup	COCA-COLA INDIA PVT. LTD.	Finalist
33. Experiential Marketing / Brand Experience
1	Dentsu Webchutney Private Limited	Flipkart Internet Private Limited	Hagglebot	Flipkart Internet Private Limited	Bronze
2	Dentsu Webchutney Private Limited	URI - The Surgical Strike	Code Name: URI	Trigger Happy Entertainment Pvt. Ltd.	Bronze
3	Ogilvy Group	Bajaj Platina	Platina Aaram Rath	Bajaj Auto Ltd.	Bronze
4	DDB Mudra Group	STAYFREE	AN UNLIKELY TALE OF TWO TABOOS	Johnson & Johnson Private Limited	Finalist
5	McCann Worldgroup India	BMGF	The conversational contraceptives	BILL & MELINDA GATES FOUNDATION	Finalist
6	McCann Worldgroup India	Perfetti	Now add 2 eggs,flour and Juzt-Jelly	Perfetti Van Melle India Pvt. Ltd.	Finalist
7	Ogilvy Group Contributing Agency 1 : Mindshare	Castrol Super Mechanic	Super Mechanic - Making an Expert feel like an Expert	Castrol India Ltd.	Finalist
8	Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : Buzzoka Contributing Agency 2 : Crayons Advertising Contributing Agency 3 : Network Advertising	STATE BANK OF INDIA	Say YO to Life	State Bank of India	Finalist
9	McCann Worldgroup India	Coca-Cola	mauke pe coca: winning 'fridgespace' during the world-cup	COCA-COLA INDIA PVT. LTD.	Finalist
10	McCann Worldgroup India	Dabur	Making a product attribute into a brand experience	DABUR INDIA LIMITED	Finalist
11	Mccann Worldgroup India	American Tourister	Making the backpack, a swagpack	Samsonite South Asia Private Ltd.	Finalist
12	The Leo Group	Jeep	Jeep Democracy	FCA India	Finalist
13	The Leo Group	CarDekho	Beating the Patriarchy on the Indian Roads	Girnar Software Pvt. Ltd.	Finalist
14	Ogilvy Group	Make A Difference	#NeverTooLate	Make a Difference	Finalist
15	Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd.	Cadbury Bournvita	Bournvita- The Exam Collection	Mondelez India Foods Pvt. Ltd.	Finalist
16	The Leo Group	Spotify India	Beat of a Billion	Spotify India Pvt. Ltd.	Finalist
17	The Leo Group	Bajaj Allianz Life Insurance Company	#36SecPlankChallenge	Bajaj Allainz Life Insurance Company	Finalist
18	The Leo Group	Iodex Balm	Curious case of National hit, Regional miss	GlaxoSmithKline Consumer Healthcare Ltd.	Finalist
19	Ogilvy Group Contributing Agency 1 : Wavemaker	Cadbury Unity Bar	Chocolate That's Made Of India, For India	Mondelez India Foods Pvt. Ltd.	Finalist
20	One97 Communications Limited	Paytm	India's digital tijori	One97 Communications Limited	Finalist
21	Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees Contributing Agency 2 : The Reach	Hamam	Hamam Waterproof Saree	Hindustan Unilever Limited	Finalist
34A. Positive Change: Environmental : Brands
1	Ogilvy Group Contributing Agency 1 : Geometry Encompass	Hindustan Unilever Limited (Corporate)	Let's start a little good	Hindustan Unilever Limited	Silver
34B. Positive Change: Environmental : Non-Profit
1	Mindshare India Pvt. Ltd.	Volvo Cars	Volvo Breathe Free	Volvo Cars India	Finalist
35A. Positive Change: Social Good : Brands
1	GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited	Gillette	Barbershop Girls	Gillette India Limited	Silver
2	BBDO India Pvt. Ltd. Contributing Agency 1 : Mediacom Communications Pvt. Ltd. Contributing Agency 2 : Social Kinnect Contributing Agency 3 : Encompass Events Pvt. Ltd. Contributing Agency 4 : Ketchum Sampark Pvt. Ltd.	Ariel	Sons #ShareTheLoad	Procter & Gamble India	Silver
3	DDB Mudra Group	STAYFREE	AN UNLIKELY TALE OF TWO TABOOS	Johnson & Johnson Private Limited	Bronze
4	Cheil India Private Limited	Samsung India Electronics Limited	Samsung Good Vibes	Samsung India Electronics Private Limited	Bronze
5	Wunderman Thompson Group	Times of India	Lost Votes	Bennett Coleman & Company Private Limited	Bronze
6	GREY	ALT Balaji	Breast Buffer	ALT Digital Media Entertainment Limited	Finalist
7	Hindustan Unilever Limited	Lifebuoy	Mobile Dactarni	Hindustan Unilever Limited	Finalist
8	Ogilvy Group	Savlon	Wounds Don't Discriminate	ITC Limited	Finalist
9	Ogilvy Group	Cadbury Dairy Milk	Reimagining Meetha For India	Mondelez India Foods Pvt. Ltd.	Finalist
10	Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees	Hamam	Hamam Waterproof Saree	Hindustan Unilever Limited	Finalist
35B. Positive Change: Social Good  : Non-Profit
1	FCB India	Millennium World School	The Open Door Project	Millennium World School	Silver
2	Siriti	The Wishing Factory	#AadhiwaliZindagiMitao	The Wishing Factory	Bronze
3	The Leo Group	HDFC Bank Ltd.	#StopMithani	HDFC Bank Ltd.	Bronze
4	DDB Mudra Group Contributing Agency 1 : OMD Mudra Max	Aarohan Social Innovation Awards	Lab Called Life	Infosys Foundation	Finalist
5	McCann Worldgroup India	BMGF	Getting Indians To Mind The Gap	BILL & MELINDA GATES FOUNDATION	Finalist
6	Ogilvy Group	Make A Difference	#NeverTooLate	Make a Difference	Finalist
7	Ogilvy Group	Ayushman Bharat Pradhan Mantri Jan Arogya Yojana	Health is a Universal Right	National Health Authority	Finalist
36. David v/s Goliath
1	DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team	Hotstar	Koi Yaar Nahi Far	Star India Pvt. Ltd.	Silver
2	DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited	Hotstar Premium	Weaponsing spoilers	Star India Pvt. Ltd.	Silver
3	McCann Worldgroup India	Complan	Standing tall amongst giants	Zydus Wellness India	Bronze
4	Hindustan Unilever Limited	DOMEX	Pick Up The Brush	Hindustan Unilever Limited	Bronze
5	McCann Worldgroup India	Nescafe	Brewing coffee in a chai country	NESTLÉ INDIA LIMITED	Finalist
6	McCann Worldgroup India	Nestle (MAGGI)	HOW AN INTERNATIONAL MASALA BRAND TOOK ON INDIAN MASALA BRANDS	NESTLÉ INDIA LIMITED	Finalist
7	Wunderman Thompson Group Contributing Agency 1 : WatConsult India Contributing Agency 2 : Mindshare World	Apollo Tyres	Apollo Alpha: How a late entrant took on two industry giants. And won.	Apollo Tyres	Finalist
8	Ogilvy Group	Bajaj Platina	Platina Aaram Rath	Bajaj Auto Ltd.	Finalist
9	Publicis India	Ovenstory	IT'S ALL ABOUT THE CHEESE	Ovenstory	Finalist
10	Ogilvy Group	Bajaj Dominar	Dominar Odysseys	Bajaj Auto Ltd.	Finalist
11	The Leo Group Contributing Agency 1 : DDB Mudra Group	Spotify India	Sunte Ja	Spotify India Pvt. Ltd.	Finalist
12	In-house Creative Communications, Hotstar	Hotstar VIP	Killing the age-old TV viewing habit of a militant football fan	Star India Pvt. Ltd.	Finalist
13	Ogilvy Group	BRU	MAKING COFFEE ANDHRA'S CUP OF TEA	Hindustan Unilever Limited	Finalist
14	The Leo Group	Anchor by Panasonic	Naye India ke badhte load ke liye	Panasonic Life Solutions India Pvt. Ltd.	Finalist
15	McCann Worldgroup India	Asian Paints Adhesives TruGrip Ultra	FURNITURE KA MAUN VRAT	ASIAN PAINTS LTD.	Finalist
16	McCann Worldgroup India	ITC Aashirvaad	Getting Rice-devotees to fall in love with Atta	ITC Limited	Finalist
17	McCann Worldgroup India	DUROFLEX	COMFORT FOR THOSE WHO NEED IT	DUROFLEX PVT. LTD.	Finalist
18	McCann Worldgroup India Contributing Agency 1 : Wunderman Thompson	Pure Magic Chocolush	BRITANNIA PURE MAGIC CHOCOLUSH RELAUNCH	Britannia Industries Limited	Finalist
19	Ogilvy Group	Tata Sky	GETTING APPA TO APPROVE	Tata Sky Ltd.	Finalist
37. Integrated Advertising Campaign : Product
1	HAVAS WORLDWIDE INDIA PVT. LTD.	Durex	Breaking the taboo around female sexuality	Reckitt Benckiser (India) Ltd.	Gold
2	Ogilvy Group	VOLTAS	ADJUSTABLE ACs FOR THE ADJUSTING INDIAN	VOLTAS LIMITED	Silver
3	McCann Worldgroup India	ITC Aashirvaad	Getting Rice-devotees to fall in love with Atta	ITC Limited	Silver
4	McCann Worldgroup India	Dabur	Uniform approach to behavioural change	DABUR INDIA LIMITED	Bronze
5	McCann Worldgroup India	Nescafe	Creating new rite of passage for Indian teens	NESTLÉ INDIA LIMITED	Finalist
6	McCann Worldgroup India	Nestle (MAGGI)	2 minute life lessons	NESTLÉ INDIA LIMITED	Finalist
7	McCann Worldgroup India Contributing Agency 1 : QED Communications	Dettol	When moms lent a helping hand	Reckitt Benckiser India Pvt Ltd	Finalist
8	McCann Worldgroup India Contributing Agency 1 : VMLY&R India	Complan	Complete meal, not piecemeal	Zydus Wellness India	Finalist
9	McCann Worldgroup India Contributing Agency 1 : Foxymoron	Maybelline New York India	The foundation of fairness	Maybelline New York India	Finalist
10	The Leo Group Contributing Agency 1 : Fulcro	Anchor by Panasonic	Naye India ke badhte load ke liye	Panasonic Life Solutions India Pvt. Ltd.	Finalist
11	The Leo Group Contributing Agency 1 : Indigo Consulting Ltd.	Bajaj Auto	WORLD'S FAVOURITE INDIAN	Bajaj Auto Ltd.	Finalist
37. Integrated Advertising Campaign : Non-Product
1	McCann Worldgroup India	BMGF	When family planning had a better plan	BILL & MELINDA GATES FOUNDATION	Gold
2	Ogilvy Group	Bharatiya Janata Party	Modi Hai To Mumkin Hai	Bharatiya Janata Party	Gold
3	DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team	Hotstar	Koi Yaar Nahi Far	Star India Pvt. Ltd.	Silver
4	Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : Buzzoka Contributing Agency 3 : Crayons Advertising Contributing Agency 4 : Network Advertising	STATE BANK OF INDIA	Say YO to Life	State Bank of India	Silver
5	DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited	Hotstar Premium	Weaponsing spoilers	Star India Pvt. Ltd.	Bronze
6	Wieden + Kennedy India Pvt. Ltd.	Airbnb India Pvt. Ltd.	That's why We Airbnb	Airbnb India Pvt. Ltd.	Finalist
38A. Sustained Success : Products
1	Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box	Surf Excel	Giving Fight Against Dirt A Karmic Perspective	Hindustan Unilever Limited	Gold
2	Ogilvy Group	Cadbury Bournvita	BOURNVITA- SHIFTING PERSPECTIVE ON MARKS	Mondelez India Foods Pvt. Ltd.	Silver
3	BBH Communications India Pvt. Ltd.	Nihar Shanti Amla	Good brand to a great hair oil	Marico Limited	Bronze
4	Wunderman Thompson Group	Sofy	Sofy AntiBacteria: Hum aage aage duniya peeche peeche	Unicharm India Pvt. Ltd.	Finalist
5	Ogilvy Group	BRU	GOING BACK TO ITS SOUTH INDIAN ROOTS	Hindustan Unilever Limited	Finalist
38B. Sustained Success : Services
1	Wunderman Thompson Group	AMFI	Mutual Funds Sahi Hai	Association of Mutual Funds in India	Silver
2	Ogilvy Group	The Akanksha Foundation	Persistent Pitchers	The Akanksha Foundation	Silver
39. New Product or Service
1	Ogilvy Group	Love & Care	Born on the Runway	Hindustan Unilever Limited	Bronze
2	McCann Worldgroup India Contributing Agency 1 : QED Communications	Dettol	When moms lent a helping hand	Reckitt Benckiser India Pvt. Ltd.	Finalist
40. Influencer Marketing
1	HAVAS WORLDWIDE INDIA PVT LTD	Durex	Breaking the taboo around female sexuality	Reckitt Benckiser (India) Ltd.	Silver
2	DDB Mudra Group	Johnson's Baby	Johnson's Baby - Turn To Learn	Johnson and Johnson Pvt. Ltd.	Bronze
3	Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : CAA Kwan	Hotstar	The New Social Network for IPL	Star India Pvt. Ltd.	Bronze
4	DDB Mudra Group	Volkswagen India	Volkswagen - Cup Edition	Volkswagen India Pvt. Ltd.	Finalist
5	Wunderman Thompson Group	The Times of India	Bol Daal	Bennett, Coleman Co. Ltd.	Finalist
6	GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited	Gillette	Barbershop Girls	Gillette India Limited	Finalist
7	Ogilvy Group	Bajaj Dominar	Dominar Odysseys	Bajaj Auto Ltd.	Finalist
8	The Leo Group	HDFC Bank Ltd.	#StopMithani	HDFC Bank Ltd.	Finalist
9	Ogilvy Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : Facebook	Cadbury Dairy Milk	Drowning Hate With Heart	Mondelez India Foods Pvt. Ltd.	Finalist
41. Use Of Data
1	Dentsu Webchutney Private Limited	Flipkart Internet Private Limited	Hagglebot	Flipkart Internet Private Limited	Silver
2	The Leo Group	Spotify India	Beat of a Billion	Spotify India Pvt. Ltd.	Bronze
3	Ogilvy Group Contributing Agency 1 : Wavemaker	Cadbury Fuse	Cadbury Fuse - Hunger Gets Personal	Mondelez India Foods Pvt. Ltd.	Finalist
4	VMLY&R	Pantaloons	CREATING ONE OF INDIA'S HIGHEST ROI LOYALTY PROGRAMMES	Pantaloons	Finalist
5	The Leo Group Contributing Agency 1 : DDB Mudra Group	Spotify India	There's a playlist for that	Spotify India Pvt. Ltd.	Finalist
6	The Leo Group Contributing Agency 1 : EQUINOX FILMS PVT. LTD Contributing Agency 2 : Beehive Communications Pvt. Ltd.	Twitter	#WeTweet Together	Twitter Communication India Pvt. Ltd.	Finalist
7	McCann Worldgroup India	JCB	Using Data to speak to Human aspiration	JCB India Ltd.	Finalist
8	McCann Worldgroup India	Ikea	How Ikea used Data to  connect with Indian Families?	IKEA India Private Limited	Finalist
42. The Internal Marketing Award
1	The Leo Group	Publicis Groupe	All Equal	Publicis Groupe	Finalist
43. The Disruptive Differentiators Award
1	Wunderman Thompson Group	Facebook	Thumbstoppers	Facebook India Online Services Private Limited	Silver
2	DDB Mudra Group	STAYFREE	BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER	Johnson & Johnson Private Limited	Bronze
3	Ogilvy Group	Fevikwik	Phenko Nahi Jodo	Pidilite Industries Ltd.	Bronze
4	Ogilvy Group Contributing Agency 1 : Mindshare	Castrol CRB Turbomax	TruckAasana - Caring for the Real Engine	Castrol India Ltd.	Bronze
5	WATConsult	Racold	Mind Your Language	Racold	Finalist
6	DDB Mudra Group	Big Bazaar	Paani ke daam mein doodh	Future Retail Limited	Finalist
7	Siriti	Chalo	Kuch Pyare Pal Churao	Chalo	Finalist
8	DDB Mudra Group Contributing Agency 1 : Monk Media Network Contributing Agency 2 : Genesis Burson - Marsteller Contributing Agency 3 : Max Publicity	NBA	NBA Takes Over India's Backyard	NBA India Basketball Pvt. Ltd.	Finalist
9	Ogilvy Group	Hindustan Unilever Limited (Corporate)	The Shower	Hindustan Unilever Limited	Finalist
10	Wunderman Thompson Group Contributing Agency 1 : Hungama Digital Services Pvt. Ltd.	PUMA	#SOCKTHEM	PUMA SPORTS INDIA PVT. LTD.	Finalist
11	FCB India	Times of India	Times Out & Proud: India Comes Out of the Closet	Times of India	Finalist
12	Ogilvy Group	Make A Difference	#NeverTooLate	Make a Difference	Finalist
13	Ogilvy Group Contributing Agency 1 : Wavemaker	Cadbury Celebrations	The Gift Of Good Intentions	Mondelez India Foods Pvt. Ltd.	Finalist
14	Ogilvy Group Contributing Agency 1 : Wavemaker	Cadbury Unity Bar	Chocolate That's Made Of India, For India	Mondelez India Foods Pvt. Ltd.	Finalist
44A. Small Budgets : Products
1	The Leo Group	Jeep	Jeep Democracy	FCA India	Silver
2	McCann Worldgroup India	JCB	Digging yourself out of a digital ditch	JCB India Ltd.	Bronze
3	DDB Mudra Group Contributing Agency 1 : ZtoA Marketing Solutions Pvt. Ltd.	Gulf Oil Lubricants India Ltd.	Gulf Supreme Tractorotsav	Gulf Oil Lubricants India Ltd.	Finalist
4	Wunderman Thompson Group	The Times of India	Bol Daal	Bennett, Coleman Co. Ltd.	Finalist
5	Ogilvy Group	Dr. Fixit Roofseal	Chhappar Phaad Ke	Pidilite Industries Ltd.	Finalist
6	Wunderman Thompson Group	Mumbai Mirror	Operation Khataara	Mumbai Mirror	Finalist
44B. Small Budgets : Services
1	Siriti	The Wishing Factory	#AadhiwaliZindagiMitao	The Wishing Factory	Bronze
2	DDB Mudra Group	STAYFREE	BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER	Johnson & Johnson Private Limited	Finalist
3	DDB Mudra Group	McDonald's	Make Your Choice	Hardcastle Resturants Pvt. Ltd.	Finalist
4	DDB Mudra Group Contributing Agency 1 : The Leo Group	Spotify India	Memevertising	Spotify India LLP	Finalist
5	DDB Mudra Group	Spotify India LLP	HIJACKING IPL CHATTER WITHOUT THE SPONSORSHIP	Spotify India LLP	Finalist
6	The Leo Group	CarDekho	Beating the Patriarchy on the Indian Roads	Girnar Software Pvt. Ltd.	Finalist
GRAND EFFIE
1	Eighty Two Point Five Communications Pvt. Ltd.	Bisleri Packaged Drinking Water	Samajhdar Jante hai	Bisleri International Private Limited	Category :  Beverages Non-Alcohol