Campaign India Team
Dec 12, 2013

Effie 2013 competition receives record 419 entries

Winners to be announced on 15 January in Mumbai

Effie 2013 competition receives record 419 entries

The Ad Club, which has run the Effie Awards for effectiveness in marketing and advertising in India since 2001, has received a record 419 entries for the 2013 edition of the competition.

Ajay Kakar, chairperson, Effie 2013 committee, said, “A growth of about 20 per cent in the number of entries and participation of over 50 agencies shows the growing importance of ‘effectiveness’ of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure that this year we will witness a wide range of ideas that created a lasting impact on brands across diverse categories.”

Mumbai and Delhi will host two rounds of judging each for this year’s competition.

Colors is presenting sponsor while Zee Media Corporation Limited is associate sponsor. Lenovo is on board as technology sponsor.

The awards ceremony will be hosted in Mumbai on 15 January 2014.
 

Source:
Campaign India

Related Articles

Just Published

4 minutes ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

20 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

1 day ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

1 day ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.