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Sep 08, 2008
eBay kicks off new 'price challenge' campaign
eBay has launched a new campaign 'Lowest price ya double paisa vaapas' to announce a price challenge contest for certain tech products on the portal. RMG Connect has conceptualised the campaign. Ogilvy Outdoor is managing the media for the outdoor advertising. The Internet advertising is done by eBay's in-house team.
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