eBay India pushes “Super Deals, Super Safe” brand message

eBay India has unveiled an integrated campaign aimed at expanding the online shopping category in the country.Targeted at savvy netizens across leading Indian metros in the 20 – 45 years age bracket, eBay India’s new campaign emphasizes “Super Deals, Super Safe”  as its core message. Conceptualized in a unique, black and white style, each 25-second commercial establishes key user benefits of product range, deals, discounts and security through a playful twist on calls that come to the talk show “The eBay way”.