Mumbai-headquartered DYWorks, a brand consulting and strategic design firm, has opened an office in Shanghai. It officially commenced operations on 1 October headed by Kunal Sinha, who worked with Ogilvy in China previously.
DYWorks' Shanghai office will assist Indian companies on strategy and market entry into China and Chinese companies eyeing India.
Earlier in the year, the agency had announced that it had bagged the branding mandate of New Development Bank
. This account will be handled by the Shanghai office.
Alpana Parida, managing director, DYWorks, said, “The India- China corridor will see a 1 billion dollar investment this year alone. We have been working in China for the last year – and the opportunities are overwhelming.”
Madhav Sharma, head of Greater China and chief representative, CII China, said “The services sector is a growing and focused sector in China that provides good opportunities for Indian companies in China. As Indian companies start focusing at the Chinese domestic market and Chinese companies increasingly participate in the India growth story; branding both at the B2B and B2C levels would play a crucial role, which in my opinion will build trust and confidence in products and services in both countries. I am sure DYWorks will play an important role in bridging this gap between India and China through the presence both in Shanghai and Mumbai.”
The China office currently has two people, with stated intent to hire more talent in the coming quarter (Jan-Mar 2017).