Alex Brownsell
Dec 06, 2017

Dulux owner AkzoNobel appoints MediaCom to global account

The five-month pitch covered the company’s largest markets, including China, Indonesia and India.

Dulux owner AkzoNobel appoints MediaCom to global account

AkzoNobel Decorative Paints has appointed MediaCom to its global media planning and buying account, consolidating its business with the GroupM agency.

The five-month pitch covered the company’s largest markets, including China, the UK, Indonesia and India. The company, whose brands include Dulux, Sikkens, International, Interpon and Eka, spends around US$81 million globally.

MediaCom already handled the account in the UK and much of the EMEA region, and has added Argentina, MENA and South Africa following the review. It first began working on the business in 2007.

The company’s creative account was won by MullenLowe in London in March.

"We’re thrilled to be continuing our highly successful partnership with AzkoNobel into its second decade. MediaCom prides itself on long-term relationships with its clients, allowing us to truly understand their businesses and offer compelling and effective solutions to their key challenges," James Marples, global account director at MediaCom, said.

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

1 day ago

WPP, DDB and Publicis Conseil win creative company, ...

Winners announced on final night at Palais.

1 day ago

Professionals from 21 agencies win Young Lions 2025 ...

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design category.

2 days ago

India signs off Cannes 2025 with 32 Lions, one Silver

No wins in top-tier categories on final day, but India’s tally climbs to 32 Lions—marking a modest creative momentum shift.