.gif&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 19, 2010
Draftfcb+Ulka rings Tata Docomo's new 'reverse caller tune' campaign
Draftfcb+ulka has launched a new television campaign for Tata Docomo's new value-added services (VAS) product, My Song.My Song is essentially the reverse caller ring-back tone (CRBT). The CRBT is one of the most popular service in VAS offered by telecom operators to subscribers. Till date, the concept of ring-back tones was that anybody could set caller tunes which their callers could hear.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
28 minutes ago
When Bullet meets the Hall: A symphony in steel
Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.
Advertising
33 minutes ago
What do Campaign's international editors make of ...
Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
MR.DIY launches ‘Genie’ campaign featuring ...
MR.DIY’s new campaign with actor Rajkummar Rao blends humour and storytelling to highlight the brand’s promise of value, variety and convenience.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
11 hours ago
Why all of a sudden all brands are apologizing?
Every now and then, a marketing trend emerges that rapidly influences brands and compels them to join the bandwagon.
