Campaign India Team
Apr 19, 2010

Draftfcb+Ulka rings Tata Docomo's new 'reverse caller tune' campaign

Draftfcb+ulka has launched a new television campaign for Tata Docomo's new value-added services (VAS) product, My Song.My Song is essentially the reverse caller ring-back tone (CRBT). The CRBT is one of the most popular service in VAS offered by telecom operators to subscribers. Till date, the concept of ring-back tones was that anybody could set caller tunes which their callers could hear.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

Why almost every brand you know apologised

9 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

Tata Docomo scripts another compelling tale in 'uninterrupted stories' series
Advertising
Dec 11, 2012
Shephali Bhatt

Tata Docomo scripts another compelling tale in ...

Tata Docomo unveils TV campaign for daily payment talk plans
The Work
Apr 05, 2010
Campaign India Team

Tata Docomo unveils TV campaign for daily payment ...

Vasudha Misra joins Lowe Lintas as regional creative officer
Advertising
Oct 12, 2021
Campaign India Team

Vasudha Misra joins Lowe Lintas as regional ...

Tata Docomo’s new campaign says there’s no getting away from network
Advertising
Aug 30, 2011
Shephali Bhatt

Tata Docomo’s new campaign says there’s no getting ...

Just Published

Bisleri International partners with Tata Women’s Premier League for two seasons
Advertising
1 day ago
Campaign India Team

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
Advertising
1 day ago
Campaign India Team

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

India’s quick commerce surge exposes a discipline gap for marketers
Advertising
1 day ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Does India need aspirational masculinity?
Advertising
1 day ago
Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.