Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
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Is commerce, not creativity, now the main engine of ad growth?
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Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
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