Campaign India Team
Jan 22, 2013

Ditto TV ties up with IndiaCast Media

Ditto TV announces tie-up with IndiaCast Media Distribution Private Ltd

Ditto TV ties up with IndiaCast Media

 

Ditto TV, billed as India's first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL), has announced a partnership with IndiaCast Media Distribution Private Limited, 19 new channels to the former’s bouquet. The IndiaCast stable consists of 12 regional, five news, one entertainment and, one music channel, including Colors, CNBC TV18 and MTV.
 
Vishal Malhotra, business head - new media, ZEEL, said, "This partnership with IndiaCast spells a momentous occasion for DittoTV and takes us to the 50-channel mark, ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere. The resounding success that our offering has seen in India and globally, with over half a million downloads, reaffirms our faith in the vision that led to the creation of Ditto TV to lead the transition that the world is witnessing in content consumption.”
 
Ditto TV already has in partnerships in place with ZEEL, Multi Screen Media (Sony Entertainment Television), Sri Adhikari Brothers, TV Today Network, BBC and Big CBS.
Source:
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

2 days ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.