Ditto TV, billed as India's first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL), has announced a partnership with IndiaCast Media Distribution Private Limited, 19 new channels to the former’s bouquet. The IndiaCast stable consists of 12 regional, five news, one entertainment and, one music channel, including Colors, CNBC TV18 and MTV.
Vishal Malhotra, business head - new media, ZEEL, said, "This partnership with IndiaCast spells a momentous occasion for DittoTV and takes us to the 50-channel mark, ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere. The resounding success that our offering has seen in India and globally, with over half a million downloads, reaffirms our faith in the vision that led to the creation of Ditto TV to lead the transition that the world is witnessing in content consumption.”
Ditto TV already has in partnerships in place with ZEEL, Multi Screen Media (Sony Entertainment Television), Sri Adhikari Brothers, TV Today Network, BBC and Big CBS.