Disney Publishing Worldwide (India), a division of The Walt Disney Company (India), has entered into a multi-year license agreement with India Today Group for publishing and distributing licensed Disney magazines in India.
Commenting on the deal, Roshini Bakshi, vice president, consumer products, publishing and retail, said, “We are delighted to partner with India Today, to further deepen our reach in the country. With India Today’s market and consumer insights and our strengths in storytelling, we aim to provide kids andfamilies more access to our content, where and when they want it.”
India Today Group chief executive officer Ashish Bagga said, “We are delighted to work with Disney Publishing and provide young readers with great content. More than one third of India is young and around 333 million people of this segment are literate.* We are excited about serving this vast youth population with a range of colorful,entertaining and engaging stories."
Ranging from Rs 50 to 100, Disney magazines will be available on stands and throughsubscriptions. The frequency will be a mix of single edition, monthly, bi-monthly or quarterly depending on the product. The content will be based on franchises like Disney Princess, Disney.Pixar Cars, Art Attack and Disney Junior.
