Discovery Networks Asia-Pacific has announced the promotion of Rajiv Bakshi (pictured) to vice president – marketing for the India region. In his new role, Bakshi will be responsible for creating and implementing strategic marketing initiatives for Discovery’s entire portfolio of six networks in India. He will continue to report to Rahul Johri, senior vice president and general manager, India.
Announcing the promotion, Rahul Johri, senior vice president and general manager, India, Discovery Networks Asia-Pacific said, “Rajiv has demonstrated great drive and acumen by developing and executive innovating marketing strategies. He has been a key contributor in driving brand recognition, achieving significant rating milestones and enhancing corporate reputation. I look forward to his passionate leadership and talent to expand our business in the country.” Johri added.