Dilip Marathe joins Rediffusion as creative head

Rediffusion Y&R has appointed Dilip Marathe as creative head, art, Rediffusion Y&R, Mumbai. Marathe will report to N Padmakumar, national creative director, Rediffusion Y&R.

This is his second stint with the agency. In a career spanning close to 18 years, Marathe started his career with Dacunha Advertising. Along with these two agencies, he has also had stints with Trikaya Grey, McCann Erickson, Percept/H and Publicis Ambience.

Commenting on his appointment, N Padmakumar, national creative director, Rediffusion Y&R said, “Rediffusion Y&R is home for Dilip and we warmly welcome him back. Dilip has been instrumental in shaping a few of our bigger brands in the past and is all geared up to doing so again. I am sure that with his wide experience and long association with Rediffusion –Y&R, he will add immense value to our Clients.”

Neville Medhora, vice president, Mumbai, added, “Dilip has a strong legacy of great creative work and fantastic relationships across clients. Dilip’s coming back on board, will further boost the creative quotient in Mumbai.”