Digitas' Torrence Boone named CEO for Project Da Vinci

After months of speculation, WPP has announced the appointment of Torrence Boone as the Chief Executive Officer of Project Da Vinci, the new global agency being built to meet the marketing needs of its first client, Dell.  Previous to this, Boone was president, Digitas Boston. The as yet unnamed agency currently titled Project Da Vinci would look at consolidating Dell’s worldwide marketing services.