DigitalKites has appointed Amit Lall as senior vice president - partnerships. Lall moves from OMD where he was VP - digital.
Dinesh Ganti, CEO, DigitalKites, said, "We are delighted to welcome Amit on board as an integral part of the team. The objective of AudiencePrime is to offer a unique multi-channel DSP to brands and agencies, one that is powered by India's largest user resolution technology and thus offers CRM onboarding and a fully consented audience marketplace together for the first time. We look forward to Amit's leadership and expertise in driving product adoption and evangelizing DigitalKites across the globe."
Lall said, "I am happy to be a part of DigitalKites, a collaborative and democratised advertising ecosystem built from scratch for a new-age marketer with a strong focus on privacy. With the audience at its core, it's an exciting opportunity to leverage the power of technology to solve business challenges. I'm enthusiastic about kick-starting my new role and excited to expand DigitalKites footprints across the globe as we embark on our journey of fulfilling business goals".
He has also worked with Valuefirst Digital Media, Mobile2Win, Mauj Telecom, BCCL, PNB Metlife and Reliance Communications.