Indian entrants have bagged four metals at the Digital Asia Festival Awards 2013.
In the category of Display, Banners and Other Rich Media, IBS’ entry for Tata Docomo ‘Hyper personalisation – The world’s first CRM-powered personal web banner’ won Silver. The same campaign won the agency another Silver in the Digital Media Innovation category.
In the Search category, Interactive Avenues’ entry ‘There’s always a first time with eBay!’ won Bronze.
Another Bronze came India’s way for PHD India’s entry ‘Good Life Club’ for clients HUL.
Other Indian shortlists
Three other entries from India were among shortlists. Starcom Mediavest Group's entry 'Who needs a remote control?' for client Samsung India Electronics was in contention in the Display, Banners and Other Rich Media category.
In the Viral and Email Marketing category, the entry 'Sunrise Challenging the Convention' by Publicis Communications for Nestle India was in the reckoning.
A third shortlist from India that did not win metal was the entry 'Are U Fresh Enuf: World's First Talent Reality Show on Social Media' by MEC India, for Colgate Palmolive.
Platinum, Agency of the Year
A Platinum award was given to DDB Group Sydney for ‘TrackMyMacca’s’, its iPhone app for McDonald’s Australia. Colenso BBDO New Zealand took home the Agency of the Year title.
In all, the jury led by jury president Jason Kuperman, VP - Omnicom Digital, Apac, India, Middle East and Africa, awarded 47 winners from a shortlisted 80 pieces of work. One Platinum, 13 Gold, 14 Silver and 19 Bronze awards were given out in 26 categories.
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