Campaign India Team
Aug 06, 2024

Campaign India Digital Crest Awards 2024: Interactive Avenues, Ariel take top honours

White Rivers Media and BBDO India also each won a grand prix.

Interactive Avenues takes home 'Agency of the Year' at CIDCA 2024.
Interactive Avenues takes home 'Agency of the Year' at CIDCA 2024.

Winners of the 2024 edition of the Campaign India Digital Crest Awards were announced at an event in Mumbai on 6 August at Glocal Junction Worli.

Interactive Avenues took home the prestigious ‘Agency of the Year’ accolade with a whopping 26-metal tally. This included seven silver and 11 bronze wins.

Ariel bagged the ‘Brand of the Year’, including a grand prix in 'Digital CraftBest Writing', three golds and one bronze.

BBDO India bagged the most gold wins on the night, winning all three for Ariel’s ‘See the signs of 'Silent Separation' #ShareTheLoad’ campaign. These were in categories like ‘Digital Strategy’, ‘Integrated’ and ‘Long-term Strategy’.

White Rivers Media won eight awards, including one grand prix in the ‘Integrated’ category for Zee Studios’ 'Gadar 2' movie. It also bagged one gold, and four silver, and two bronze.

Toaster took home five metals with one gold for Google Search’s ‘Dhoondege Toh Milega’ campaign in the ‘Digital CraftBest Writing’. The ad also bagged a silver each in the ‘Loyalty’ and ‘Online Marketing’ categories and bronze in ‘Online VideoShort form (180 seconds or less)’ category.

Xapads Media had the fourth highest tally at four metals. This included two bronze for Asian Paints’ 'Mera Wala Mood’ and the iPhone launch featuring Airtel in the ‘Display’ category. Its CPI campaign featuring actor Allu Arjun for Red Bus for it a silver and bronze, respectively, in the ‘Insight-led Programmatic Buying’ and ‘Online Commerce Campaign—Customer Acquisition’ categories.

Here is the full list of winners:

CATEGORY AGENCY BRAND CAMPAIGN METAL
Agency of the Year Interactive Avenues N/A N/A Gold
Brand of the Year Ariel Ariel N/A Gold
Best use of AI Interactive Avenues Sunfeast Dark Fantasy  Biting Into A Million Fantasies Silver
Pixelfox ITC Bingo! Mad Angles Bingo AI Meme Gallery Gold
White Rivers Media Pulse Candy, DS Group The Pulse of Defiance - Reimagined through AI Gold
Content Community Interactive Avenues Prime Video Aspirants breaks the fourth wall to enter the world of UPSC Silver
Digital Craft - Art Direction/Communication in Digital Design Interactive Avenues Mother Dairy Ice Cream Land Gold
Digital Craft - Best Writing BBDO India Ariel See the signs of 'Silent Separation' #ShareTheLoad Grand Prix
Toaster  Google Search Dhoondege Toh Milega Gold
Toaster Swiggy Dineout Be like Sharmaji Ki Beti Silver
Digital Strategy BBDO India Ariel See the signs of 'Silent Separation' #ShareTheLoad Gold
Brand David  Livon Long Term Content Strategy on Instagram Gold
Interactive Avenues Mahindra Tractors India Mahindra Tractors becomes the powerhouse of energy for India and the world. Bronze
Interactive Avenues Mahindra Auto Mahindra's Boundary-Breaking Move at World Cup 2023 Bronze
Interactive Avenues Amazon Fresh Amazon Fresh makes an epic comeback Gold
Interactive Avenues Amazon Prime Prime Beyond Limits: Showcasing a world of benefits Silver
Display Xapads Media Asian Paints  Mera Wala Mood via Madison Media  Bronze
Xapads Media Airtel Latest iPhone launch featuring Airtel  Bronze
Experiential Schbang Britannia 4th Umpire Gold
White Rivers Media Amazon miniTV Pop, Lock, and Break Silver
Format Innovation Interactive Avenues Mahindra Auto Mahindra's Boundary-Breaking Move at World Cup 2023 Silver
Innovation in E-commerce Interactive Avenues The Lego Group From clicks to bricks: Lego's ecommerce journey through passion points Bronze
Insight-Led Programmatic Buying Interactive Avenues Mahindra Thar  Mahindra Thar presents #ExploreTheImpossible Bronze
Xapads Media Red Bus Red Bus CPI campaign featuring Allu Arjun  Silver
Integrated BBDO India Ariel See the signs of 'Silent Separation' #ShareTheLoad Gold
Interactive Avenues Sunfeast Dark Fantasy  Biting into a million fantasies Silver
Schbang Britannia Jim Jam Pops - Product launch Silver
White Rivers Media Zee Studios Gadar 2 Grand Prix
Youngun Britannia Britannia Croissant Internship Gold
Long-Term Strategy BBDO India Ariel See the signs of 'Silent Separation' #ShareTheLoad Gold
Interactive Avenues Amazon Fresh Power of Proximity Silver
Loyalty Interactive Avenues The Lego Group From clicks to bricks: Lego's ecommerce journey through passion points Bronze
Toaster Google  Do more with Google on Android Silver
Media Innovation Interactive Avenues Mahindra Auto Mahindra's boundary-breaking move in ICC World Cup 2023 Bronze
Interactive Avenues Prime Video Aspirants breaks the fourth wall to enter the world of UPSC Silver
Interactive Avenues Sunfeast Dark Fantasy Biting into a million fantasies Silver
White Rivers Media Amazon miniTV Pop, Lock, and Break Silver
Online Commerce Campaign -  Customer Engagement Interactive Avenues The Lego Group Rising with NinjaGo: Building Bonds, Creating Memories Bronze
Online Commerce Campaign - Customer Acquisition Xapads Media Red Bus Red Bus CPI Campaign featuring Allu Arjun  Bronze
Online Marketing Toaster  Google Search Dhoondege Toh Milega Silver
Online Video - Long form (Over 180 seconds) Brand David  Livon Uncut with Livon – Express In Style Bronze
White Rivers Media Sunrise Pure Spices, ITC Limited Agragamini Bronze
Online Video - Short form (180 seconds or less) Brand David  Livon Uncut with Livon – All Hair is Not Straight Bronze
Interactive Avenues Mahindra XUV 3OO Mahindra XUV300 packs a big punch using hyper-personalization Bronze
Interactive Avenues Amazon Prime Prime Beyond Limits: Showcasing a world of benefits Silver
Interactive Avenues Skoda Auto India Skoda Makar Sankranti Silver
The Minimalist Parle Hide & Seek Seek the hidden prizes Bronze
Toaster  Google Do more with Google on Android Bronze
Real Time Advertising Interactive Avenues Mahindra Thar Mahindra Thar presents #ExploreTheImpossible Bronze
Search - SEO/Paid search Interactive Avenues The Pink Foundry SEO strategy of the Pink Foundry Bronze
Showcase Interactive Avenues Sheroes Hangout Cafe - Chhanv Foundation Ek Macchhli Paani Mein Gayi – The acid attack survivor's version Bronze
Social Cause - Campaign for an NGO BBDO India 103 Women safety helpline Maharashtra Police Bronze
Interactive Avenues Sheroes Hangout Cafe - Chhanv Foundation Ek Macchhli Paani Mein Gayi – The acid attack survivor's version Bronze
Social Cause - Social Cause Supported by a Corporate/Brand BBDO India Ariel See the signs of 'Silent Separation' #ShareTheLoad Bronze
Interactive Avenues Sunfeast Yippee! Noodles Yippee Create Magic - Plastic to Parks Silver
Use of Data - For CRM Interactive Avenues Tanishq From Clicks to Bricks: Tanishq's Hyperlocal Triumph in Omnichannel Marketing Bronze
Use of Social Media in a Campaign Interactive Avenues Prime Video Indian Police Force and Gen AI get action fans into the Copverse Bronze
Interactive Avenues Sunfeast Dark Fantasy  Biting into a million fantasies Bronze
Interactive Avenues Mahindra Tractors India Mahindra Tractors becomes the powerhouse of energy for India and the world. Silver
White Rivers Media Zee Studios Gadar 2 Silver
Viral Marketing Campaign BBDO India 103 Women safety helpline Maharashtra Police Silver
White Rivers Media Pop, Lock, and Break Amazon MiniTV show 'Hip Hop India' Bronze
White Rivers Media Zee Studios Gadar 2 Silver

 

Source:
Campaign India

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